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Learning Google AdWords and Google Analytics
Learn how to launch successful online marketing campaigns, measure the performance of your website and optimize your results with this new completely revised and updated second edition of bestseller Learning Google AdWords and Google Analytics by expert coach, author and blogger Benjamin Mangold.
Written in two jargon-free sections this step-by-step guide delivers practical skills to marketers on how to use Google AdWords and Google Analytics separately or together, for the greatest impact, in the shortest time. Get the most out of your campaigns and website with the new version of Google AdWords and the latest Google Analytics features and reports.
Written in two jargon-free sections this step-by-step guide delivers practical skills to marketers on how to use Google AdWords and Google Analytics separately or together, for the greatest impact, in the shortest time. Get the most out of your campaigns and website with the new version of Google AdWords and the latest Google Analytics features and reports.
- GenresBusinessNonfiction
490 pages, Kindle Edition
First published August 29, 2015
76 people are currently reading
76 people want to read
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Displaying 1 - 4 of 4 reviews
September 2, 2018
Good introduction to GA and GTM
This book is a great primer if you are just starting to use GA/GTM, or if you're experienced and want to read material on tracking campaigns and tips on setting things up correctly from the start. The book provides a good structure for skipping from one chapter to another, but can also be read from start to finish just as well.
This book is a great primer if you are just starting to use GA/GTM, or if you're experienced and want to read material on tracking campaigns and tips on setting things up correctly from the start. The book provides a good structure for skipping from one chapter to another, but can also be read from start to finish just as well.
ikke-læst-færdigt-endnu
October 9, 2019I read half the content on Google Analytics, and absolutely loved it.
It is really a written guide to every single function in Analytics. Nothing more, nothing less, but it works, and it makes everything seem so much more comprehendable and manageble to understand the magnitude of what you can do in Analytics.
Highly recommended for anyone thinking about learning more about Analytics, and have thought about taking an online course.
It is really a written guide to every single function in Analytics. Nothing more, nothing less, but it works, and it makes everything seem so much more comprehendable and manageble to understand the magnitude of what you can do in Analytics.
Highly recommended for anyone thinking about learning more about Analytics, and have thought about taking an online course.
May 15, 2020
Good for beginners. Doesn't cover the latest GA 2.0 (App+Web)
September 22, 2018
Good Tactical Handbook
If you are familiar with Ads and Analytics, and looking for a useful companion, this book fits the bill. Snippets of code conveniently included. Off-book references to the authors site are also moderately useful as well. You will pick up some useful tidbits here if you are an experienced user. A bit intimidating for the beginner, however.
If you are familiar with Ads and Analytics, and looking for a useful companion, this book fits the bill. Snippets of code conveniently included. Off-book references to the authors site are also moderately useful as well. You will pick up some useful tidbits here if you are an experienced user. A bit intimidating for the beginner, however.
Displaying 1 - 4 of 4 reviews