Ultimate Guide to Email Marketing for Business is a complete system to help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them into customers, brand ambassadors, and revenue generators.
Good foundational book on email marketing but there was some wrong information in here. However it patched up my gaps in email knowledge and I highlighted the book plenty. As all email marketing the answer is to test. I took what I needed and left the rest.
All the podcasters that I listen to stress the importance of having an email list and using it to market your business. While I understand the importance, I struggle to put it into practice. This is the primary reason why I picked up Susan Gunelius’ book, Ultimate Guide to Email Marketing for Business. If you are new to email marketing, this book is a great primer. I would definitely recommend this book to other small business owners for no other reason than to familiarize yourself with the concepts of email marketing. Read more