Own a Business Make More Money Better Optics = Better Decisions = More Money. The problem for most business owners is not a lack of passion, sweat or growth. The saboteur of small businesses is a lack of optics... and an inability to see where the real problems are in their business and exactly what needs to change to get better results. Regardless of your industry, size or level of success, the critical questions you must ask yourself remain the How can I rapidly find the leaks that are costing me profits and cash and how do I permanently plug them? How can I take the guesswork out of my decision making and take control of my business and financial results? What are the critical drivers I must monitor to optimize and maximize my profits and cash flow? How can I be smarter and more competitive? How can I move the financial needle with the least amount of wasted motion? Business success requires that you learn how to measure your financial results, identify the activities that are sabotaging them and then know how to correct those mistakes efficiently and sustainably. That s The Ultimate Blueprint for an Insanely Successful Business.
It's not an ultimate blueprint, it's about finance, accounting and risk minimalization. But what it showed gave me a broader sense of just that.
What I didn't like was that it assumes I am clueless when it comes to finance and that I don't understand the accounting 'mumbo jumbo'. I do for a large part.
What I did like was the new analysis formula of interpreting the P&L & cash flow: effectiveness * effeciency * productivity = operating cash flow/assets or: (revenue/assets) * (profits/revenue) * (operating cashflow/profits)= operating cashflow/asses
What is a lie is that the CFO Scoreboard you can rent for $4995 is the only way to get ahead of finance/business optics. It is merely a shortcut you can by in finance. It is even opposite what Keith says: all skills are learnable.
He does a great job of breaking down the importance of how to produce a spreadsheet to see the lifeline of your business. Some good pointers and questions raised throughout the book.
If you are an entrepreneur(newbie or veteran), do yourself a favor, and read this book. Your business desperately depends on it. If you read this book, your chances of success will skyrocket. If you don’t read this book, you will most likely go out of business. This book is that important. Most business books out there are regurgitated BS. Not this book. This book teaches you the kind of financial information you don’t get in college. It teaches not only the importance of financial statements, but how to interpret and organize them in a way that guarantees laser focused business optics. I now know where my mistakes in business have came from. I will no longer make those mistakes. I am going to buy 10 more copies and give them to business owner friends. I am SO thankful I was recommended this book. This is the real deal.
Would you drive your car 100 mph on a moonless night with no headlights, no dashboard and no idea of where you are going?
That may be how you are driving your business. In both cases a very big painful crash is in your near future. This book will give you the insight on how to avoid that crash and get a seat in first class. The right coach will speed the process and increase the profit curve. Feel free to call me
This is a strange book. Some parts are completely useless and just advertisement, but there chapters that are super useful. If you have some basic accounting knowledge, and you want to learn some basic accounting analysis and get some insight, this book is helpful
Brilliant introduction to Keith's methods of business management. A must read for business owners, especially those that feel their business runs them.
Love Kieth Cunningham’s content. Quick and to the point. One of the more concise business books I’ve read. If there is any place for a business owner to start, this book is it.
I've heard Keith Cunningham speak several times on the topic covered by this book so I was familiar with most of the ideas. Even so, I still picked up a few new distinctions. I would recommend this book to you if: 1. You are in business or thinking about starting one. 2. You are not an expert at reading accounting statements.