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Pragmatic Marketer Winter 2018: The Global Issue: Product Management & Marketing Authority
How do you determine whether a market is a good fit for expansion and how to best pursue success in that market? These are the questions we ask and answer in this issue of Pragmatic Marketer. From first-hand accounts of successes and failures, to tips for entering the Chinese market and how to change content for today’s world, we’ve got you covered.
95 pages, Kindle Edition
Published February 26, 2018
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