Alignment 2.0: Strategic Research & Marketing Insights for the Thriving Orthopaedist

by Bill Champion, Tony Edwards, Chassity Davis

As an orthopaedic surgeon you are facing increasing regulation, mandated expenditures, and lower reimbursements, while at the same time, few beyond your patients and staff acknowledge the full extent of value you provide to society both economically and socially. Alignment 2.0 is about offering help offering you data, research, and a career of marketing insights on how to best promote and grow your practice in ways that will allow you to do more of the work you love and, over time, spend less money doing it. Highly reviewed and supported by leading practice management orthopaedists, Alignment 2.0 provides marketing strategy and consultation from the leading experts in the field. No other publication comes close to delivering this level of advice and insights necessary to be effective in today s changing healthcare environment. Understanding your challenges and the need to be consistently more efficient with your time and dollars, the content provided in Alignment 2.0 will position you and your practice as an honorable professional at its highest level versus a marketing or advertising strategy of selling soda pop like so many other practices. Alignment 2.0 is about putting all the right pieces together in a manner that aligns what you want to achieve with what the market is looking for. This approach produces documented results and, over time, helps you establish a competitive advantage in your marketplace.

260 pages, Hardcover

Published March 20, 2017