While this is far from the first book to be written on the turbulence of pro wrestling in the 80's, The Death of the Territories is certainly an excellent choice and can be an appealing read no matter what angle the reader is approaching the wrestling business from.
Tim Hornbaker writes with an engaging, anecdotal style that keeps the material interesting from the first page to the last. While he does start with a heavy dose of detail that might weigh on the attention span of non-wrestling fans, he manages to keep things flowing steadily, bouncing back and forth between the various promotions and territories of the day. As the account goes on and the backstories have been told, Hornbaker kicks the story into a higher gear, and you're soon being taken from territory to territory at a solid pace and with enough detail to understand the mechanics taking place in the promoters offices.
As mentioned earlier, there are a few different angles to approach the book from; the first is as a wrestling fan, which I have been going back to my earliest memories.
As a fan, it was a thrilling read, and the coverage of the in-ring product and listing of the top talent of each territory cemented that experience. Having a robust knowledge of that era of wrestling to begin with, I was reading with anticipation as the years and territories came and went, expecting certain events to unfold and certain careers to hit milestones and be mentioned, and to that end I was not disappointed. Hornbaker gives praise and tribute to the men and women who made the territories and promotions possible, both in the ring and out, and practically no one active in those eras were left out.
As someone with a decade spent in various indy promotions in just about all roles, it was a well-done read that showed respect to the industry and its players. Hornbaker takes care to not take the easy route of dumping on pro wrestling, and while he certainly does not gloss over the darker elements that haunted the industry, he does ultimately display pro wrestling in a positive light as an athletic endeavor and as an entertainment medium.
Lastly, I had to ask myself, "How would someone who does not like wrestling, or was only a casual viewer in the Rock N' Wrestling WWE heyday view this book?" and the answer is, sadly, that they would likely not. The only reason I can see non-wrestling/casual fans picking up this title is to read about it for the business aspect of wrestling from the 70's through to the 90's. On that aspect it also excels, though. Hornbaker delves deeply into the business dealings that led to the prominence of the NWA and its territories, and promotions like (the now WWE) WWF, AWA, the various promoters who came and went from the NWA umbrella, and others who fell somewhere in between. You get a feel for each promoter's contrasting business styles in an industry facing a rapidly altering landscape due to the growing TV broadcasting industry, changing attitudes toward the industry from media and viewers alike, and the internal disputes between the players of the game.
Whether they are aging promoters that ignored the changes of the industry; veteran promoters reacting to the change with efforts that were either ineffective, only temporarily effective, or might be seen as too-little-too-late; to the promoters like Jim Crockett Jr., who tried to roll with the change and compete; non-wrestling influences like Ted Turner trying to enter the game and capture a slice of the pie; and of course, the man who irrevocably altered pro wrestling forever, Vincent K. McMahon, you get a taste of what each group was doing at the time. As for McMahon, no matter if you saw him as an ambitious young man with a vision for a new model for pro wrestling, or a ruthless businessman trying to destroy his father's friends and their businesses, McMahon's impact is undeniable, and the story largely revolves around the whirlwind he created in what was a stable, if not slightly stale industry.
In short, I give this book a full recommendation for fans of wrestling, and insiders of the business alike, and for those with an interest in business in general, and how one industry, as a whole, reacted to a great flux brought on by both outside and inside forces.
For further recommendation, and to continue the story of wrestling's history, I would say start with this book, and then pick up "The Death of WCW" by R.D. Reynolds and Bryan Alvarez immediately after. They complement each other well, and serve to give a full image of the collapse of wrestling's golden age and the rise of the WWE and Vince McMahon as the titans (pun intended) of the pro wrestling industry.