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The Book on Account Based Marketing: Practical tips for exponential revenue growth
The most important thing for you to realize – from the outset – is that this is not a book about marketing. The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account based marketing will play a pivotal part in your individual and company’s success or failure. Are you in sales? Account based marketing will be the single largest component of the quality of revenue that you generate. Are you in customer success? Account based marketing will be the foundation of your customer’s overall satisfaction. Are you in marketing? Account Based Marketing (ABM) will be the most highly leveraged tool in your arsenal of tools.
122 pages, Kindle Edition
Published March 4, 2018
30 people are currently reading
5 people want to read
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Displaying 1 of 1 review
March 23, 2021
Read it because it was recommended by the B2B Growth podcast. As someone who was looking for the starting points for ABM, this was useful. I heard it on Audible. The production could have been better.
This book probably won't do you too much good if you are an experienced marketer. More useful for newbies like me. I am a tech co-founder with very little experience in marketing.
This book probably won't do you too much good if you are an experienced marketer. More useful for newbies like me. I am a tech co-founder with very little experience in marketing.
Displaying 1 of 1 review