This timely study addresses the changes that have taken place in business strategy during the '70s and '80s by bringing together examples of the latest research in the field. It examines such major issues How are retailers coping with their changing economic and social environment? How is strategy determined and implemented? What is the impact of public policy, at national and local levels, on retailing strategy? Among the the papers presented are an economic analysis of the relationship between retailers and suppliers; a study of the psychology of retailers' perceptions of their competitive environment; surveys of retailing strategies, and much more.
Gerry is one of Europe’s most highly regarded Professors of Strategic Management
He is Emeritus Professor of Strategic Management at Lancaster University Management School and a Senior Fellow of the Advanced Institute of Management Research.
After his early management and consultancy experience he has held academic positions at leading business schools in the UK including Manchester Business School, Cranfield School of Management, Strathclyde Business School and Lancaster University Management School.
Gerry Johnson is also a founding co-author of Europe's best selling strategic management text Exploring Strategy (Prentice Hall, 9th edition, 2011) which is used in most of the UK business schools. He is also co- author of The Exceptional Manager, Strategic Change and the Management Process, the Challenge of Strategic Management, and Strategic Thinking and author of numerous papers on Strategic Management. His research work is primarily concerned with processes of strategy development and change in organizations.
As a consultant he works at a senior level with management teams on issues of strategy development and strategic change. Here he applies many of the concepts and techniques in Exploring Corporate Strategy to help those teams challenge, question and develop the strategies of their organisations.
Gerry has: BA Hons in Anthropology from University College, London and a PhD in Strategy Development and Change from Aston University.