7 Essentials Of Graphic Design

by Allison Goodman

This book is the perfect desk reference for anyone who designs or works with designers. It reduces the complexities of todayÕs design work into seven basic elements: Research, Typography, Contrast, Layout, Grid Systems, Identity Design and Critique & Analysis. These seven fundamentals of design are examined separately in compelling chapters that show designers how to:
* Create dynamic layouts with visual tension and asymmetrical balance
* Recognize and solve color problems
* Use grids to design multiple pages of the same publication
* Design memorable logos and logotypes Every topic is explained through an analysis of good and bad examples, anecdotes and other instruction. The closing chapter discusses how all of the elements blend together, illustrated by a gallery of inspirational design work. A must for anyone who works in visual communication.Allison Goodman has been a practicing designer for twenty years in the fields of print, information and environment and digital design. A CD-ROM produced by her students received numerous awards, including the American Center for Design 100 Award and the Milia New Talent Award. She lives in Glendale, California.
* An illustrated guide covering the basics of effective visual communication
* Ideal for designers, students, desktop publishers and marketing professionals
* Provides updated instruction filled with examples and sidebars

Genres: Design, Nonfiction, Art

128 pages, Paperback

First published September 1, 2001

Reviews

[Michelle]

some interesting design samples, most useful as a brief "textbook" with definitions and examples of various design elements and principles

[Ashlee · Rating 3 out of 5]

Textbook style, so not for entertainment

[Rebecca · Rating 3 out of 5]

A brief intro to graphic design with 7 principles of design split into chapters. Gives beginners a starting point to explore further. It was cool to see examples from around the turn of the century.