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The PracticeSpot Guide to Promoting Your Teaching Studio: How to Make Your Phone Ring, Fill Your Schedule, and Build a Waiting List You Can't Jump Over
This book is currently unavailable , while it undergoes a much needed update (the original was released 4 years before there was such a thing as an iPhone, much less Facebook or Twitter...)
Try my book The Dynamic Studio in the meantime (it's new).
Try my book The Dynamic Studio in the meantime (it's new).
- GenresMusic
244 pages, Paperback
First published August 25, 2003
19 people want to read
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Displaying 1 - 2 of 2 reviews
August 21, 2017
I didn't like the beginning too much. It begins with about twice as many words as necessary. The back cover read, "240 pages of action you can take to build the studio you deserve," but the "action"advice didn't really start until page 40... somebody's math is off. In the first 39 pages or so, I didn't like the writing voice either. I think he was trying too hard to show personality instead of just letting his points stand out for him.
The page 40 mark is when things began to pick up.
I've read a few incredible music books relating to this topic, but this book provides a lot of fresh advice and techniques to try that I never considered. I particularly enjoyed his ideas for offering free lessons at raffles, becoming involved in local schools, improving your desktop publishing skills, and explaining the benefits of music lessons. All of that, and more, was very practical and in some cases, step by step, giving me a beginning script to go off of.
The major con to this book is that every section does not age well. Johnston talks a lot about yellow page advertisement, which is, as far as I know, completely antiquated; I haven't seen a physical phone book or paper ad in many years. The most relevant and powerful form of advertisement, aside from word of mouth, is the internet, something Johnston recognizes, but only at the end of the book, which he primarily uses to promote his own site.
Definitely worth the read if you're having trouble finding students.
The page 40 mark is when things began to pick up.
I've read a few incredible music books relating to this topic, but this book provides a lot of fresh advice and techniques to try that I never considered. I particularly enjoyed his ideas for offering free lessons at raffles, becoming involved in local schools, improving your desktop publishing skills, and explaining the benefits of music lessons. All of that, and more, was very practical and in some cases, step by step, giving me a beginning script to go off of.
The major con to this book is that every section does not age well. Johnston talks a lot about yellow page advertisement, which is, as far as I know, completely antiquated; I haven't seen a physical phone book or paper ad in many years. The most relevant and powerful form of advertisement, aside from word of mouth, is the internet, something Johnston recognizes, but only at the end of the book, which he primarily uses to promote his own site.
Definitely worth the read if you're having trouble finding students.
June 30, 2008
Great Book! Great ideas! Very easy reading and I will use it as a reference tool.
Displaying 1 - 2 of 2 reviews