Transformative Marketing: A Roadmap for Driving Results in the Digital World

by Ira Kaufman, Chris Horton

Digital is more than just technology, it’s total business transformation. With the growing influence of marketing technology as a driver of change, this book provides a roadmap to business transformation through digital marketing. Digital is not a choice; it is a strategic imperative. The currency of this new book is The culmination of a successful IDM strategy leads the organization down the path to digitally driven business transformation. Digital disruption is hastening the integration of IT and marketing at all levels. Digital is a catalyst for organization-wide business transformation including culture, communications, and business processes. IDM provides the strategic framework for implementing a customer-centric approach throughout the organization.

150 pages, Paperback

Published February 13, 2026