Make your designs immediately self-explanatory and easy to use, and never “agree to disagree” again about whether they are intuitive! Your To design an intuitive UI for your next project. Your You’re not sure what “intuitive UI” really means. Worst Your team isn’t sure either, so your discussions about intuitive design are unproductive and opinion-driven. If this sounds familiar, Intuitive Eight Steps to an Intuitive UI will give you the insight, principles, and guidelines you need to get the job done. You’ll learn the objective and actionable steps for designing intuitive UIs—for mobile, web, and desktop apps. Mission accomplished!
Overall a good book for UI designer however I think it could have been a little more interesting if Everett covers the UX side as they always go hand in hand (arguably).
I like Everett's approach to simplifying the intuitive design and its very refreshing to see someone can constructively criticise Steve Krug masterpiece for a change.
I have to say, apart from the first couple of chapters, the rest of the book goes into unnecessary and unrelated details which spoils the initial tempo. I recommend this book however for UI/UX designer as it has all the basic ingredients of best practices and solid processes to achieve good results.
First of all, everybody uses the "intuitive UI" expression, but actually, quite a lot of designer can define objectively what it is. Everett McKay knows, he defines perfectly: "If your target users must resort to reason, memorizing, experimenting, seeking help, or training, your UI isn’t intuitive by definition.” As a UX designer, I learned a lot from this book, for example how to use this approach in heuristic evaluations. Quite useful for all level of UX practitioners and for web designers as well.