Elastic Generation: The Female Edit

by Marie Stafford (European Director, The Innovatio)

This new report, based on original primary research, aims to uncover these rich new seams of opportunity by shining a light on this complex and diverse group. We have identified a number of trends which reflect the multi-faceted nature of Elastic Generation women. While every woman is an individual, these are helpful themes and territories to start building understanding. And they point to enormous potential for innovation by brands that welcome and engage women in this group. From fashion to finance, from healthcare to leisure, brands in a multitude of categories have much to gain by thinking Elastic.

82 pages, ebook