"The first limitation that you have is your imagination. After that, the limitations are what is physically possible to build. It's surprising sometimes the things that you think are impossible that turn out to be doable and what you thought made them impossible was really an opinion. Not a fact."
"We were all born into this world as blank pieces of paper."
"The morning Walt Disney died, so too did his dream for EPCOT. Walt's Experimental Prototype Community of Tomorrow became EpNOT... The whole company was lost without him."
"What's missing is the Walt Disney for our times and our challenges -- the risk taker who loved to begin again and again with a new blank sheet of paper."
"Disneyland is not an escape; it is an example. Walt Disney World isn't the place where 'dreams come true. It is showing us how to make our own dreams come true."
"When leading, people don't care about where you've been--past credentials, past experiences, past exploits. What they care about is their future--and as much as Walt Disney was patriotic about the past, he was equally fervent about moving forward into the future."
"That's the way it goes with dreams and deadlines. You will never find the time unless you become intentional about making the time."
"Invent your own job; take such an interest in it that you eat, sleep, dream, wak, talk, and live nothing but your work until you succeed."
"Because once you have a big enough 'why,' your 'how' will naturally follow.... Today I am happy to report that success is 99 percent 'why' and only 1 percent 'how.'"
"Having stamina, a willingness to stick with your goals for the future -- day in and day out -- is the determining factor between those who achieve their goals and those who do not."
"The biggest mistake you can make is listening to people who've given up on their dreams telling you to give up on yours."
"The point [of Walt raising money for Disneyland from employees] wasn't to raise the $17 million that would one day be needed for Disneyland. Rather, the point was to needle Roy into reconsidering his opposition... The strategy worked."
"By opening day, Walt's greatest critic was now his greatest convert. Who was the first person to spend the first dollar to purchase the first ticket to get into Disneyland? It was Walt's own brother, Roy."
"Believe in yourself and your ability to improve."
"The bottom line is that our five-dollar coffees and fifty-nine-dollar video games are distractions from the daily grind and an escape from our meaningless jobs that only allow us to make enough money to survive but never really thrive. Too many of us are okay with this because excuses are cheap--cheaper than what it would cost us to find out whether our dream really could make it out of our head and into the marketplace."
"His premature death in 1966 prevented his full vision of EPCOT from ever being realized. You can, however, experience a bit of what Walt wanted for EPCOT by venturing into the park's largest pavilion, The Land."
"More than money, people are looking for purpose. Make sure everyone knows why they do what they do and that each person and each task are of equal value."
"People are emotional beings and we always remember how something, or someone, made us feel. Culture is king."
"Listen has the same letters as silent. The average human says 10000 words a day. Maybe cut that in half. When you listen, you add. When you talk, you subtract."
"Exceeding our expectations is what makes the parks so appealing and why we keep coming back again and again."
"Everything about the park, including the behavior of the 'guests,' is engineered to promote a spirit of optimism, a belief in progressive improvement toward perfection."
"When Walt built Disneyland, he insisted that a trash can be available to guests every thirty steps. Why thirty steps? Because Walt's favorite food was a hot dog, so he measured out how many steps it took him to eat his favorite treat before finishing and looking for a trash can to toss the wrapper. To this day, this is the standard that every Disney park follows."
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Equal parts an anthology of anecdotes in the building of Walt Disney World and leadership manual, Beyond the Wisdom of Walt inspires us to pursue our dreams through lessons learned from Walt Disney, EPCOT, and the Florida Project.
Calling this a business or leadership book would be selling it short. Rather, behind-the-scenes stories compiled from a hundreds of sources imbue the decisions and intentions of Disneyland and Disney World with personal meaning. For example, we see some of Disney's less-publicized obstacles in pitching the World Showcase to pavilions that never happened, and hear some of the stories behind Walt's fundraising tactics, or his interactions with Roy. You can read about many of these interactions in other books and articles, but it is the thoughtful curation of them and the life lessons pointed out that make this book worth reading.
One of the most actionable, applicable collections of Disney stories put into print out there. Don't pick it up expecting to read business tips from Disney University, or customer service pointers. It's so much more -- a collection of anecdotes and lesser-known Disney stories that real-life visionaries faced during the park's evolution from swampy Florida Project to 27000-acre+ experience today.