Product Launch: A Real Story From the Trenches of Corporate America

by David Jablonski

Business and love are just two sides of the same emotionally raw coin.
My company, like so many others, nearly tore itself apart launching a new product recently. I’m not talking about a bad quarter or lower bonuses, but an existential threat to the entire business and the careers of a huge team that sacrificed thousands of hours with their families.
If you want to keep the same disaster from striking your own team, then skip the overpaid motivational speakers and chuck your Six Sigma certificate in the trash. Strap in for a cautionary ride through the trials and tribulations of a real company, from the boardroom to the line workers and even the “hatchet men” consultants brought in to clean up the mess.
But like all real-world stories, this one is about more than just money and team management. Through all the drama, one painful yet redeeming journey shines the brightest:
Julie’s tale.
This over-qualified and over-stressed single mother on our production line survived every romantic and professional challenge in style. Her latest product launch reinvented her career and relationship, despite all the obstacles in her way.
If she can reach through the mud and muck to seize her dreams, what’s our excuse?

Genres: Business

268 pages, Kindle Edition

First published March 16, 2018

About the author

David Jablonski is passionate about manufacturing planning and sales forecasting. With a degree in Marine Transportation and an MBA from the University of Nebraska, his professional career has continuously revolved around the various dynamics of supply chains. He has managed forecasting and production planning in various industries. This includes skid steer loaders and compact utility tractors at John Deere along with dairy products and baked goods for large food companies. He was also in Sales as the National Account Manager for a golf course equipment manufacturer. In his book Product Launch, David melds his love of fiction with his experience in business and planning, while weaving in the effects and unintended consequences that making the wrong decisions can have throughout an organization.

Reviews

[Avi-Gil · Rating 3 out of 5]

I won this book (kindle version) in a Goodreads giveaway.
The book had a somewhat compelling storyline and certainly some twists and turns, but I’m not sure what makes it a “business book” as opposed to a novel. While there is some business discussed in the book - particularly around demand forecasting and supply chain - there’s little in the way of concrete lessons that can be gleaned from what went wrong at this fictional company.

[Tena · Rating 3 out of 5]

I won a kindle version #GoodreadsGiveaway