Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business

by David Morey, John E. McLaughlin, Eugene Burger

"… how the power of magic can ignite your own imagination, power through barriers, and get way ahead of any competition." ― David Copperfield , American magician
#1 New Release in Organizational Change
First comes the magic, and then the magic becomes the reality
We are all capable of magic. You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic is what human beings do. It’s just that some do it a lot better than others.
Key business strategy secrets from the world's greatest magicians. This book takes everything that three remarkable authors―a corporate strategist, a former acting CIA director, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form. Then the book relates it directly to key lessons applicable to a wide variety of business enterprises. The authors’ objective is not to create a new generation of magicians, but to adapt nine strategies of the world’s greatest magicians; bolstering innovation, energizing leadership, and sparking business success.
Magic and disruptive innovation. Each chapter opens with a scenario depicting a pivotal historic moment in magic (think Harry Houdini, Doug Henning, Penn and Teller, David Copperfield) and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation, and propel a company light years ahead of the competition.
Learn how
If you have read Creating Magic by Lee Cockerell or Bored and Brilliant by Manoush Zomorodi, you'll want to read Creating Business Magic .

Genres: Business

256 pages, Hardcover

First published May 15, 2018

Reviews

[Tobias Beckwith · Rating 5 out of 5]

This is a follow-up to David Morey's book Creating Business Magic, which was written with Eugene Burger and John McLaughlin. The new book adds to and clarifies much of what was in the previous book, further strengthening the premise that much of what we learn from performing magic is directly applicable to finding success in business.

Morey is a writer of great insight and clarity. His position that the disruptive "underdog" company has a huge advantage over giant incumbents is demonstrated again and again, and he teaches the reader exactly how to reach the mindset needed to lead just such a company.

Highly recommended!

[Camilla Leurs · Rating 5 out of 5]

What an incredible book. For some reason the way this book was written and set out helped me understand some concepts I've been struggling with for a few months. Have a much clearer idea of the direction of my business now.
Only found this book due to following narrators. Thank you Ramone!
Would highly recommend to anyone involved in business.