Price: The fastest way to change profits

by Mark Wickersham

Working too hard for too little money Have you ever felt.... there is downward pressure on price... your customers keep complaining over price; your competitors keep lowering their price; your margins are constantly being squeezed; customers aren t paying you on time and you are often short of cash; you are working too hard and too many hours, and ultimately you are not making enough money? If so, you are not alone. The most common underlying reason for these problems is the wrong way of pricing. Unfortunately, most businesses use emotional pricing, which comes from a lack of understanding of pricing strategy; reacting to gut feel and emotion rather than the facts. Rather than from a proper understanding of the numbers. Without understanding the numbers, pricing strategy and price psychology, most small businesses end up competing on price with no real differentiation in the market. This book walks you through the drivers of profit of your business and reveals why price is the most powerful of them all. You will discover the two primary pricing strategies and why one of them is usually doomed to fail. You will learn the dangers of reducing price, offering discounts and promotions, and how to do it the right way. You will also learn how you can increase your prices without losing customers. You will have strategies for dealing with lower-priced competitors, how to handle price objections plus powerful pricing tactics for getting much higher prices.

134 pages, Hardcover

Published October 1, 2017