This booklet--gathered from the experiences of hundreds of AEs, new business development personnel, and firm principals--describes the five essentials of every good new business 1) Ensuring that differentation from competitors is your foundation. 2) Why staging--when and where--plays a crucial supplementary role. 3) The several elements that make for a winning portfolio presentation. 4) Why a process presentation is better for major clients, and how to make one. 5) How to increase your chances of success through the way you close your presentation.