The world of Formula 1(R) is a powerful mirror to the world of management, where high performance relies on strong leadership, clear goals, selfless teamwork, innovation through constant learning and a winning culture. Performance at the Limit: Business Lessons from Formula 1(R) Motor Racing uses the case of Formula 1(R) to demonstrate how business can achieve optimal performance in highly competitive and dynamic environments. This third edition has been extensively updated, including a powerful new framework, 'The Performance Pyramid', recent interviews with leading figures in the industry, and a wide range of lessons for improved business practice. It will be an invaluable guide for managers and students of business alike.
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Mark Jenkins is Professor of Business Strategy and Director of Graduate Programmes at Cranfield School of Management. Prior to joining Cranfield he held positions at Nottingham University Business School, Massey Ferguson Ltd and the Lex Service Group. He is the author of a number of books on strategic management issues, has published numerous journal articles and is on the editorial boards of British Journal of Management, Long Range Planning, Organization Studies and the Journal of Management Studies. He is chairman of the European Case Clearing House (ECCH) and a member of the RAE 2008 Panel for Business and Management. He is currently researching the role of knowledge and innovation in Formula 1 motorsport. (mark.jenkins@cranfield.ac.uk).