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The internet was meant to set us free.
Tech has radically changed the way we live our lives. But have we unwittingly handed too much away to shadowy powers behind a wall of code, all manipulated by a handful of Silicon Valley utopians, ad men, and venture capitalists? And, in light of recent data breach scandals around companies like Facebook and Cambridge Analytica, what does that mean for democracy, our delicately balanced system of government that was created long before big data, total information and artificial intelligence? In this urgent polemic, Jamie Bartlett argues that through our unquestioning embrace of big tech, the building blocks of democracy are slowly being removed. The middle class is being eroded, sovereign authority and civil society is weakened, and we citizens are losing our critical faculties, maybe even our free will.
The People Vs Tech is an enthralling account of how our fragile political system is being threatened by the digital revolution. Bartlett explains that by upholding six key pillars of democracy, we can save it before it is too late. We need to become active citizens; uphold a shared democratic culture; protect free elections; promote equality; safeguard competitive and civic freedoms; and trust in a sovereign authority. This essential book shows that the stakes couldn’t be higher and that, unless we radically alter our course, democracy will join feudalism, supreme monarchies and communism as just another political experiment that quietly disappeared.
146 pages, Kindle Edition
First published April 5, 2018
Before the 2015 UK general election, my think tank Demos helped design the methodology for a similar app called Verto. We all thought it was a brilliant idea at the time - I told everyone it would help voters understand where the political parties stood on different issues. I have now gone full circle and believe they provide short term convenience at the expense of undermining our long-term critical faculties. We should ditch them all.
If you’re going to use an app, why not hand your vote over to an algorithm entirely?
Newspapers have always traded in outrage and sensationalism, because they’ve long known what algorithms have recently discovered about our predilections. However, the difference is that newspapers are legally responsible for what they print, and citizens generally understand the editorial positions of various outlets. Algorithms, however, give the impression of being neutral and can’t be held to account - even though the Youtube algorithm alone shapes what 1.5 billion users are likely to see.
Instead of sending out a mass advert to millions, campaigns can now target a specific set of voters, each with specific promises and pledges, based on what they already care about.
This is a radical change with far-reaching consequences. It is important that everyone receives the same message - or at least knows what others are receiving. That’s how we are able to thrash out the issues of the day. If everyone receives personalised messages, there is no common public debate - just millions of private ones. In addition to narrowing the scope of political debate (research suggests that candidates are more likely to campaign on polarising issues when the forum is not public), this will diminish political accountability.
[...]
But the more politics becomes a question of smart analysis and nudges rather than argument, the further power will shift away from those with good ideas and towards those with good data and lots of money.
"The latest iteration, and the first bona fide politician of the social media age, is Twitter addict and world-class simplifier Donald Trump. … Trump is the strong man, the tribal leader who trades on outrage. He offers swift, immediate and total answers: it’s the fault of the bureaucrats, the politically correct media, judges and immigrants. He promises to deliver the people quickly and completely from the complexities of the world. And above all, he offers a sense of tribal belonging in a digital world characterised by confusion, uncertainty and information overload. He represents all the problems described in the last few pages, in human form."
„... cu cât politica devine mai mult o chestiune de analiză inteligentă și de impulsuri decât de dezbatere, cu atât cei cu ideile bune vor pierde teren în favoarea celor cu date potrivite și mulți bani.”
„Una dintre faliile pe care le putem anticipa în inegalitate poate fi între cei care dețin tehnologie, care se bucură de beneficiile unor boți cu IA personali, o productivitate crescută și îngrijiri medicale excepționale, și o clasă inferioară puțin tehnologizată.”
Concluzia: Tehnologia nu trebuie să fie zeul care ne coordonează viața, ci doar un instrument de lucru care ne ajută să trăim împreună mai bine, iar deciziile unui algoritm ar trebui să fie supravegheate atent de un organism aflat sub autoritate guvernamentală.
Scenariul utopic: productivitatea crescândă a mașinilor va duce la bunăstare generală și la sfârșitul muncii inutile: UBI ar fi în cazul ăsta o soluție echitabilă.
Scenariul distopic: guvernele își vor pierde puterea, inegalitatea va crește, iar tehnologia, cunoașterea și bunăstarea se vor concentra în mâinile câtorva.