Visual Merchandising & Display

by Martin M. Pegler

This new edition of the best-selling text is for anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.

Genres: Fashion

355 pages, Hardcover

First published July 28, 1991

Reviews

[Athraahadee]

Great Retail Displays: Visual Merchandising and Store Annual International Display Competition

[Astuti]

Martin is known as the Father of VM for a reason. The book is highly informative and a must read for anyone in the profession. :)