In The Best Leaders Don't Shout, Bruce shares the lessons learned as he and his teams have defended businesses against the threats of the poor performance he inherited, and then turned those same businesses around into highly profitable organisations with engaged teams and ecstatic customers. His jargon free and simple approach to leadership provides an enlightened pathway for anyone wanting to be a better leader or manager.
The Best Leaders Don't Shout is designed with the busy reader in mind. It is full of business quotes, lists, stories, summaries and questions. If you want a quick business quote to round out the company newsletter or a theme for tomorrow morning's sales meeting, there is something in these pages to get you underway.
This is a book for anyone running a team. You might be a CEO looking for fresh ideas, or a middle manager looking to bring something extra to your role as you grow your career. Alternatively, you may be running your own business or looking to start one. Whatever team or organisation you are leading – there will be something here for you.
So don't just shout about it … become a better leader.
While a lot of books on leadership tend to say the same things, there are some that stand out. This book is one of them. Besides being written from a Kiwi perspective, there are at least three things in my humble opinion that make Bruce Cotterill's 'The Best Leaders Don't Shout' a good leadership resource to have: 1) the left hand pages contain a simple point or quote that summarises the main text written on the right hand pages; 2) his chapter on understanding and managing millennials is probably worth the price of the book alone; and 3) he doesn't simply describe what to do, he also outlines practical ways of achieving it. His comprehensive list of questions to ask around his '7 Principles of Profit' in the final chapter is also a great call to action.