The ultimate guide to launching and growing an online businessYou've got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia's most successful online entrepreneurs use to build their multi-million dollar businesses.For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you'll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence.Featuring dozens of case studies of how Australia's most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses - what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You'll learn how Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists Create a minimum viable product (MVP) that attracts attention and generates instant income Source web developers, designers and other important suppliers for a fraction of the usual cost Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference Work from home and set up your online business in just a few hours a week Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.
I picked this book up from my library on a whim even though I was already working my way through several business books. I thought I'd give it a glance and send it back but it turned out to be probably the business book I've ever read. Most business books are full of fluff but this one is immensely practical, full of actionable steps which provide actual results, while being super easy and interesting to read and well set out so you don't tire of it to quickly. I could have saved myself hours of time watching YouTube videos, webinars, online courses and reading rubbish Gary Vee books if I'd just discovered this earlier. A gem. Thanks Bernadette!
Sad to see I amended my five star review down a star because the free templates and course she refers to in the book are still 'coming soon' on her website. Really?
I think the book covers almost every question an entrepreneur has before and after starting their business.
It is very specific to Australia, but some generic technological tips can be applied throughout the world. As it is specific to Australia, it makes it easy for the business-minded Australian to understand how things work. The author uses many relatable examples of real-life businesses which are easily recognisable by the average Australian / person living in Australia.
Picked up this book randomly at the library and was surprised at how practical and insightful it is. It's got business model, tools and tips as well as examples of successful online businesses big and small
Great book by an Australian Entrepreneur - we hardly from them so thank you Bernadette Schwerdt for sharing what you love! Great book to start your own online business or even to help you with what you do at regular employment.
This is a great read. Some fantastic insights and stories. I have thoroughly enjoyed the book. It is a must read for any company wanting to grow online or starting up.