International Entrepreneurship

by Antonella Zucchella, Birgit Hagen, Manuel G. Serapio

Rich in examples from the real world, International Entrepreneurship illustrates how theory and practice go hand in hand. Specially designed for courses and tutors of International Entrepreneurship, this essential text discusses the opportunities and challenges facing internationalising entrepreneurial ventures. With clear and concise explanations of the current literature, the subject is explored from the different perspectives of social, cross-cultural and comparative entrepreneurship, as well as including analysis of the relationship to marketing and finance. Key features International Entrepreneurship is a much-needed text for all IE courses, as well as an ideal supplementary text for postgraduate students studying entrepreneurship, international business, management, and marketing.

200 pages, Paperback

First published September 26, 2007

Reviews

[Margherita Cardani · Rating 4 out of 5]

Understanding entrepreneurship at an international level is important, when bringing a startup abroad is important to learn about comparative entrepreneurship, from understanding how the host environment is to how to support the expansion through financial support.