In Culture by Design, entrepreneur and consultant David Friedman describes a comprehensive framework for designing the culture of a company, through the behaviours that define it. Friedman rightly advocates that behaviours, not values, is what can accurately define the culture of a company, what behaviours are healthy and which ones are toxic. He describes the most thoughtful approach I have seen for instilling healthy behaviours in a company, through a weekly communication system that reinforces each behaviour and what it means from the perspective of employees. Friedman has helped 700+ companies adopt his behaviour-based approach, where each company has typically 25-30 fundamentals (aka behaviours), and prescribes how those behaviours can be reinforced during hiring and integration (aka onboarding). Overall, this is the most thoughtful and practical approach I have seen so far for designing a company culture through values and behaviours.