Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers

by Anne Miltenburg

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.

The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands.

The content is developed based on years of experience in building brands, conversations with dozens of changemakers and understanding what their branding challenges and need for knowledge and skills are and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.

Genres: Business, Design

409 pages, Kindle Edition

First published January 1, 2017

About the author

Anne Miltenburg (1981) a Dutch brand developer living in Kenya. She works in places as diverse as Geneva, Bamako, Seoul, Nairobi, Boston and Riyadh. Educated as a designer at the Royal Academy of Fine Arts, Anne worked for several world-renowned branding agencies. First as a designer, then as a strategist and finally as creative director, before deciding to focus exclusively on using her expertise to advance ideas, people, products and services that catalyze social and environmental change. In 2014 she founded The Brandling, a learning company that focuses on democratizing branding knowledge and building brand thinking skills to help changemakers create a bigger impact by selling themselves better. To date, The Brandling has worked with hundreds of social entrepreneurs, startups, activists and corporate troublemakers across the world.

Reviews

[فادي · Rating 3 out of 5]

‏جميل الكتاب وفيه جهد واضح وهو يهم الشركات والمنظمات أكثر من الأفراد، لكن يمكن تطبيق بعض المفاهيم فيه على الأشخاص.
‏دراسة الحالات في الكتاب للمؤسسات والمنظمات ممتعة وفريدة.
‏يمكنكم تحميل الفصل الأول والاطلاع عليه من هنا:
‏⁦‪japublishers.com/btc/‬⁩

[Walaa Alsekaily · Rating 4 out of 5]

I liked it's practical part and the tools that you could use in your business or initiative.
The book could be organized in a better way, each tool then a supportive example, instead of having examples at the begging then tools, then advices.

[Neil Krikul · Rating 2 out of 5]

If you’re already a Brand Manager or a Marketer who’s already doing the work and has had formal education, this book is not for you.

Maybe I should have done more research about this book first, as a purpose-driven Brand Manager, I had high expectations and were pretty excited to learn how to integrate social change into my brands and get some insights from other stories.

This book just goes through basic concepts and brief case studies with no depth - more to be inspired than to be educated.

I appreciate the idea of the book though and I’m sure that it would be helpful for those founders or solopreneurs who haven’t learned much about brand management.

[Ani · Rating 5 out of 5]

Inspiring, must read for any entrepreneur future or present. Must read for NGO management, showing the future of business itself, but also the need of a good branding for all kind of organisations. Written in a smooth style, with inspiring know-how from the real world :)

[Outdoors Nerd · Rating 5 out of 5]

Brilliant, wise, incisive, interesting and educational. If you want to know exactly what to do to create a great brand this has it all.

[Monique Van hest · Rating 4 out of 5]

Mooi boek vol inspirerende voorbeelden en handige stappenplannen voor je eigen start-up/stichting/organisatie. Fijn vormgegeven en leest lekker.

[Mahmoud Rajih · Rating 5 out of 5]

كتاب يحمل بين طياته كل ما هو مفيد لبناء شخصية وكيان يحمل هوية واضحة للأعمال
أنصح كل من يحمل الشغف بداخله لشيء ما لقراءة وإقتناء هذا الكتاب المذهل.

متوفر باللغة العربية لدى دار نشر جبل عمان ناشرون

[Natalía Papadopoúlou · Rating 5 out of 5]

A book with a clear process on how to develop brands that was missing from the world. Recommend it to all designers and people with (business) ideas.

[4 · Rating 4 out of 5]

This book was such a gem! The writing was clear and straight to the point, which made everything super easy to understand. Plus, the case studies were also really insightful - they definitely helped me lock down the knowledge. I definitely will come back again for a second read.