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KISSTRATEGY: A Keep-It-Simple Guide on How to Build a Winning Strategy for Your Startup or Small Business
Every business, small or large, needs a strategy. It guides you on how to get from where you are today to where you want to be tomorrow. | But strategy can often seem overly complex, the preserve of business school academics or sharp suited consultants. | Yet the basics of strategy are quite straightforward – and few. They are understanding the market, creating a competitive advantage, and managing the risk. | This is strategy kept simple. This is KISSTRATEGY. | This book is unashamedly written for the small businessperson or startup entrepreneur. It strives to keep both concepts and language as simple as possible. It is designed to be readable in one plane or train journey. | Let KISSTRATEGY be your guide to business success! | Some "Proven, practical...", Brian Tracy, success guru; "Bite-sized strategy for the small businessperson - crisp, concise and easily digested on one plane journey", David Williamson, Managing Partner, Nova Capital Management; "Vaughan Evans does what he says on the tin - he Keeps It Simple, Successfully!", Stephen Lawrence, CEO, Protocol Education; "Strategy in a nutshell, tailor-made for the small businessperson", James Pitt, Partner, Lexington Partners; "A must-read for the small businessperson", Grahame Hughes, founding director, Haven Power; “Short and sweet – this is strategy far removed from convoluted theory, ready to be applied to any small business to help it grow", Andrew Ferguson, Managing Director, Baird Capital; and last, but by no means least, "At last! A book on business strategy I can read!", Fidelis Fernandez, small businessman
118 pages, Kindle Edition
Published September 27, 2016
About the author
Vaughan Evans
47 books7 followersVAUGHAN EVANS is an independent strategy consultant and has specialised in strategy and business planning for business clients and strategic due diligence for private equity over four decades. He is also a prolific writer and dynamic speaker - see www.vaughanevansandpartners.com for further info.
He is the author of the best-selling THE FT ESSENTIAL GUIDE TO WRITING A BUSINESS PLAN: HOW TO WIN BACKING TO START UP OR GROW YOUR BUSINESS (2nd edition, 2015), a book that views business planning distinctively from the perspective of the backer. It guides the entrepreneur or manager on how to address each of the key concerns of the backer, whether banker, investor or board member. Its North American version, THE STANDOUT BUSINESS PLAN: MAKE IT IRRESISTIBLE - AND GET THE FUNDS YOU NEED FOR YOUR STARTUP OR GROWING BUSINESS (2014), was co-authored with success guru Brian Tracy.
THE FT ESSENTIAL GUIDE TO DEVELOPING A BUSINESS STRATEGY: HOW TO USE STRATEGIC PLANNING TO START UP OR GROW YOUR BUSINESS (2013) is a companion to the guide on business planning. It has been exceptionally well reviewed by peers, who view it as a succinct, practical and highly readable guide to drawing up a business strategy - ideal for busy managers and entrepreneurs, intent on lifting their business to the next level.
KISSTRATEGY: A KEEP-IT-SIMPLE GUIDE ON HOW TO BUILD A WINNING STRATEGY FOR YOUR STARTUP OR SMALL BUSINESS (2016), Vaughan's latest book, does what it says on the tin. It keeps business strategy simple. It is concise (100 pages or so), jargon-free and purpose-built for small businesspeople to read on a one hour journey.
KEY STRATEGY TOOLS: THE 80+ TOOLS FOR EVERY MANAGER TO BUILD A WINNING STRATEGY was one of the top three selling business books in the UK in the first quarter of 2013. The selection of tools, rated as either useful or essential and slotted uniquely into a no-nonsense strategy development process, is innovative, instructive and practically applicable. A more succinct version of this book, 25 NEED-TO-KNOW STRATEGY TOOLS (2014), pulls out the most important tools and adds an insightful case study to each.
LET THE SUN SHINE! HOW STRATEGIC DUE DILIGENCE IS KEY TO ACQUISITION SUCCESS (2015) could well have been Vaughan's first book - he has been highly active in this field since LBOs first wafted across the Atlantic in the mid-1980s. This book "pours sunlight onto the complex challenges of getting strategic due diligence right".
He also writes on career development, on how thinking of yourself as a one person business can advance or transform your career. He deploys the very tools he has developed in business strategy for the analysis of an individual's career prospects. Hence his BACKING YOU! range of books (www.backingu.com), regarded by peers as innovative, insightful and win-win.
Vaughan Evans is a charismatic, humorous and inspirational speaker (see www.vaughanevansandpartners.com/speaking). His lively keynote speech KISSTRATEGY urges the audience to keep business strategy simple, focusing on its three key components of Market, Advantage and Risk. He is also the author of the instructive yet entertaining STAND, SPEAK, DELIVER! HOW TO SURVIVE - AND THRIVE- IN PUBLIC SPEAKING AND PRESENTING (2015).
An economics graduate of Cambridge University and an Alfred P. Sloan fellow with distinction of London Business School, he worked for many years at management consultants Arthur D. Little and investment bankers Bankers Trust. A former resident of exotic lands such as the British Virgin Islands, Borneo, Fiji and Thailand, he hails from West Wales and lives alongside London's Richmond Park.
He is the author of the best-selling THE FT ESSENTIAL GUIDE TO WRITING A BUSINESS PLAN: HOW TO WIN BACKING TO START UP OR GROW YOUR BUSINESS (2nd edition, 2015), a book that views business planning distinctively from the perspective of the backer. It guides the entrepreneur or manager on how to address each of the key concerns of the backer, whether banker, investor or board member. Its North American version, THE STANDOUT BUSINESS PLAN: MAKE IT IRRESISTIBLE - AND GET THE FUNDS YOU NEED FOR YOUR STARTUP OR GROWING BUSINESS (2014), was co-authored with success guru Brian Tracy.
THE FT ESSENTIAL GUIDE TO DEVELOPING A BUSINESS STRATEGY: HOW TO USE STRATEGIC PLANNING TO START UP OR GROW YOUR BUSINESS (2013) is a companion to the guide on business planning. It has been exceptionally well reviewed by peers, who view it as a succinct, practical and highly readable guide to drawing up a business strategy - ideal for busy managers and entrepreneurs, intent on lifting their business to the next level.
KISSTRATEGY: A KEEP-IT-SIMPLE GUIDE ON HOW TO BUILD A WINNING STRATEGY FOR YOUR STARTUP OR SMALL BUSINESS (2016), Vaughan's latest book, does what it says on the tin. It keeps business strategy simple. It is concise (100 pages or so), jargon-free and purpose-built for small businesspeople to read on a one hour journey.
KEY STRATEGY TOOLS: THE 80+ TOOLS FOR EVERY MANAGER TO BUILD A WINNING STRATEGY was one of the top three selling business books in the UK in the first quarter of 2013. The selection of tools, rated as either useful or essential and slotted uniquely into a no-nonsense strategy development process, is innovative, instructive and practically applicable. A more succinct version of this book, 25 NEED-TO-KNOW STRATEGY TOOLS (2014), pulls out the most important tools and adds an insightful case study to each.
LET THE SUN SHINE! HOW STRATEGIC DUE DILIGENCE IS KEY TO ACQUISITION SUCCESS (2015) could well have been Vaughan's first book - he has been highly active in this field since LBOs first wafted across the Atlantic in the mid-1980s. This book "pours sunlight onto the complex challenges of getting strategic due diligence right".
He also writes on career development, on how thinking of yourself as a one person business can advance or transform your career. He deploys the very tools he has developed in business strategy for the analysis of an individual's career prospects. Hence his BACKING YOU! range of books (www.backingu.com), regarded by peers as innovative, insightful and win-win.
Vaughan Evans is a charismatic, humorous and inspirational speaker (see www.vaughanevansandpartners.com/speaking). His lively keynote speech KISSTRATEGY urges the audience to keep business strategy simple, focusing on its three key components of Market, Advantage and Risk. He is also the author of the instructive yet entertaining STAND, SPEAK, DELIVER! HOW TO SURVIVE - AND THRIVE- IN PUBLIC SPEAKING AND PRESENTING (2015).
An economics graduate of Cambridge University and an Alfred P. Sloan fellow with distinction of London Business School, he worked for many years at management consultants Arthur D. Little and investment bankers Bankers Trust. A former resident of exotic lands such as the British Virgin Islands, Borneo, Fiji and Thailand, he hails from West Wales and lives alongside London's Richmond Park.
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