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Beyond Influencer Marketing: Create Connections with Influential People to Build Authority, Grow Your List, and Boost Revenue
If you want to say goodbye to all the overwhelming marketing tactics that don't work, then you'll love #1 international bestseller Beyond Influencer Marketing. Discover this proven method to build authority, grow your list, and get ideal clients. Bestselling author Cloris Kylie, marketing MBA, grew her own business by leveraging her system to connect with influencers, and now she helps other service providers do the same. Let her show you exactly how to build your own network of supporters and allies, so you can take your service business to the next level. Beyond Influencer Marketing walks you through the process to create long-term relationships with influencers. Through proven tactics, step-by-step guidance, examples, and case studies, you’ll learn how to connect with influential people to build authority, grow your list, and boost revenue. In Beyond Influencer Marketing , you’ll discover how to: Avoid common roadblocks to connect with influential people Assume a winning mindset that leads to measurable success Build and nurture long-lasting business relationships Tap into your network of connections to land your ideal clients And much, much more! As stated by John Lee Dumas, founder and host of Entrepreneurs On Fire, Beyond Influencer Marketing is "A step-by-step playbook for your journey to build business relationships that matter." Beyond Influencer Marketing is the guide you need to get noticed and land IDEAL clients. If you’re ready to share your message in a grander way and take your business to the highest level, you’ll love the path that Cloris Kylie shows you to build long-lasting connections with influencers. Buy Beyond Influencer Marketing to finally let go of the overwhelm and grow a magnificent business!
278 pages, Paperback
Published April 24, 2018
41 people are currently reading
41 people want to read
About the author
Cloris Kylie
2 books22 followersCloris Kylie, marketing MBA and influencer marketing specialist, shows you how to create a strong marketing foundation and tap into connections with influencers to grow a magnificent business that thrives over the long term.
Starting from scratch, Cloris has grown a large network of influencers who have played an essential role in the growth of her coaching and consulting business.
The host of "Beyond Influencer Marketing Podcast" and "Magnificent Time for Entrepreneurs," she has interviewed bestselling authors and internationally-renowned entrepreneurs such as Chris Brogan, Dorie Clark, Dov Gordon, Bob Burg, Neil Patel, Mel Abraham, and Serena, Saje, and Skye Dyer, the three daughters of Dr. Wayne W. Dyer.
Cloris has been featured on network television, and on top-ranked podcasts and YouTube shows, including the #1 podcast for entrepreneurs, Entrepreneurs On Fire.
Cloris’s articles have been published on websites with millions of followers, such as TinyBuddha, MindBodyGreen, and Addicted2Success.
Cloris’s unique background in industrial engineering and marketing allows her to design efficient and effective solutions for her clients, but Cloris knows you need more than tactics to succeed. That's why she also empowers you to, as she says, “Reveal your magnificence.”
A lover of nature, Cloris enjoys hiking, biking, and photographing the spectacular birds of Southern New England, the place she calls home.
Find more resources to connect with influencers and attract the right clients at:
Website: www.ClorisKylie.com
Connect with Cloris on social media:
Facebook: www.facebook.com/ClorisKylie
Twitter: www.twitter.com/ClorisKylie
LinkedIn: www.linkedin.com/in/ClorisKylie/
Starting from scratch, Cloris has grown a large network of influencers who have played an essential role in the growth of her coaching and consulting business.
The host of "Beyond Influencer Marketing Podcast" and "Magnificent Time for Entrepreneurs," she has interviewed bestselling authors and internationally-renowned entrepreneurs such as Chris Brogan, Dorie Clark, Dov Gordon, Bob Burg, Neil Patel, Mel Abraham, and Serena, Saje, and Skye Dyer, the three daughters of Dr. Wayne W. Dyer.
Cloris has been featured on network television, and on top-ranked podcasts and YouTube shows, including the #1 podcast for entrepreneurs, Entrepreneurs On Fire.
Cloris’s articles have been published on websites with millions of followers, such as TinyBuddha, MindBodyGreen, and Addicted2Success.
Cloris’s unique background in industrial engineering and marketing allows her to design efficient and effective solutions for her clients, but Cloris knows you need more than tactics to succeed. That's why she also empowers you to, as she says, “Reveal your magnificence.”
A lover of nature, Cloris enjoys hiking, biking, and photographing the spectacular birds of Southern New England, the place she calls home.
Find more resources to connect with influencers and attract the right clients at:
Website: www.ClorisKylie.com
Connect with Cloris on social media:
Facebook: www.facebook.com/ClorisKylie
Twitter: www.twitter.com/ClorisKylie
LinkedIn: www.linkedin.com/in/ClorisKylie/
Ratings & Reviews
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Displaying 1 - 18 of 18 reviews
April 30, 2018
Cloris is an expert at connecting with and forming meaningful relationships with influencers. It is the reason she and I connected. If you are looking to grow your business or grow in your career Cloris' knowledge and understanding of forming strong partnerships is perfect for you!
May 10, 2018
Wow, this book really hits all of the positive notes without going off the rails. I love how the author promotes positive relationships and not sleazy or unrealistic tactics. Unlike most business books written by marketers, this one doesn’t include constant up-sells. Thank you for simply writing a great book and not trying to sell me every other page.
What you can expect from this book is a thorough but approachable system for gaining the attention of influencers. By the end of the book I was totally fired up and can’t wait to start implementing the author’s strategies right away!
What you can expect from this book is a thorough but approachable system for gaining the attention of influencers. By the end of the book I was totally fired up and can’t wait to start implementing the author’s strategies right away!
May 4, 2018
Cloris is a true leader and her thoughtful book educates and inspires at the same time. The book is full of great examples, well researched and pragmatic, showing one how to connect to others, and how to grow their online brand and business. In a world of fluff and “noise” Cloris’ book is the real thing. This is the kind of book that one wants to consult over and over again and use as a “how to” text on understanding others and the complex context of 21st century business. Well done!! Strongly recommended!
May 5, 2018
One of the things I found that I didn't expect, was how simple it is to follow. Makes me feel like it would be possible for me to do it also. The book made me realize I already know people that have an audience that can use my services.
May 2, 2018
Really enjoyed this book - I reached out to Cloris a couple of years ago to connect and she's introduced me to the world of influencer marketing. I loved seeing it all laid out in this book and can't wait to put some of it into practice. She covers the mindset you need to be successful, as well as helps you craft your own plan to get going. Then she covers each type of medium with hints and tips on what to do. Highly recommend the book if you're an entrepreneur, business owner or want to make your side-hustle more successful.
May 2, 2018
It's rare to find a business book that comes from the heart as much as it does from the head. Cloris Kyle's book, Beyond Influencer Marketing, does both. Part story and encouragement that you, too, can get your message heard by influencers. Part how-to go about building relationships with those influencers, so you can reach the audience waiting for your message. The book is also well written for an easy to digest read.
August 30, 2019
MUST READ BOOK for service-based entrepreneurs looking to make a bigger impact and earn a living.
I picked up this book, because I'm getting ready to relaunch mine and I'm SO glad I did. I can tell it will be one I will refer to again and again for book launches, my podcast show, as well as my service-based fitness company. Unlike some business authors, Cloris isn't someone who is sharing tips that sound good, but aren't based on life experience. Rather, her advice is based on her personal experience. Advice she is sharing from the heart, because she "gets" the entrepreneurial journey and genuinely wants you to succeed.
Each chapter is the perfect mix of entrepreneur therapy, cheerleading, and actionable tips for putting the tip you've likely heard to "start doing influencer marketing" into practice. Enjoy feeling like you are being personally mentored by Cloris as she inspires you to finally put influencer marketing on your calendar. Each chapter will help you see that when done right, influencer marketing isn't "sleazy" or something you can't do because of ____[insert any overwhelmed entrepreneur complaint here]______, but something you'll wish you had done sooner because of the impact it will have on your business and the lives of the people you wanted to serve when you decided to take the leap into entrepreneurship.
Bottomline: If you have a message to share and are tired of feeling like it's falling on deaf ears, but still feel called to share it you need this book!
I picked up this book, because I'm getting ready to relaunch mine and I'm SO glad I did. I can tell it will be one I will refer to again and again for book launches, my podcast show, as well as my service-based fitness company. Unlike some business authors, Cloris isn't someone who is sharing tips that sound good, but aren't based on life experience. Rather, her advice is based on her personal experience. Advice she is sharing from the heart, because she "gets" the entrepreneurial journey and genuinely wants you to succeed.
Each chapter is the perfect mix of entrepreneur therapy, cheerleading, and actionable tips for putting the tip you've likely heard to "start doing influencer marketing" into practice. Enjoy feeling like you are being personally mentored by Cloris as she inspires you to finally put influencer marketing on your calendar. Each chapter will help you see that when done right, influencer marketing isn't "sleazy" or something you can't do because of ____[insert any overwhelmed entrepreneur complaint here]______, but something you'll wish you had done sooner because of the impact it will have on your business and the lives of the people you wanted to serve when you decided to take the leap into entrepreneurship.
Bottomline: If you have a message to share and are tired of feeling like it's falling on deaf ears, but still feel called to share it you need this book!
August 28, 2019
If you’ve never heard of or fully understood the term “influencer Marketing”, read this book! Experienced marketers, this book will help you too!
Here’s why:
Beyond Influencer Marketing dives deep into the relationship aspect of successful marketing, and how to develop long-lasting, mutually-beneficial alliances. You’ll learn how to deliver value first and how by doing so, you’ll gain connections born of respect and appreciation.
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I also like that the book is relevant to just about any area of business.
Each chapter explains (simply) an aspect of influencer marketing and at the end, you have homework! If you follow along, not only will you have a great foundation, you’ll begin to see results.
The best parts for me were the examples of Cloris’ own interactions with various influencers. It really helped to bring her points home.
Beyond Influencer Marketing helps you “get” this aspect of marketing and I absolutely recommend it to anyone looking to seamlessly (and tactfully) connect with influencers.
Here’s why:
Beyond Influencer Marketing dives deep into the relationship aspect of successful marketing, and how to develop long-lasting, mutually-beneficial alliances. You’ll learn how to deliver value first and how by doing so, you’ll gain connections born of respect and appreciation.
.
I also like that the book is relevant to just about any area of business.
Each chapter explains (simply) an aspect of influencer marketing and at the end, you have homework! If you follow along, not only will you have a great foundation, you’ll begin to see results.
The best parts for me were the examples of Cloris’ own interactions with various influencers. It really helped to bring her points home.
Beyond Influencer Marketing helps you “get” this aspect of marketing and I absolutely recommend it to anyone looking to seamlessly (and tactfully) connect with influencers.
September 5, 2019
Beyond Infuencer Marketing, by Cloris Kylie,
Beyond Influencer Marketing, by Cloris Kylie, is a down to earth, practical read on making meaningful connections with others in a mutually beneficial way. With a focus on authenticity and relationships, Kylie both explains the how and why of connecting with the right influencers for our specific circumstances and needs.
While detail oriented, this book is an easy, entertaining read that is a fair reflection of the warm, relaxed, and energetic personality of the author.
The writing is well ordered, clear, concise, and has a good balance between instruction and examples. I recommend this book to anyone who is seeking to broaden their reach relative to their specific audiences.
Beyond Influencer Marketing, by Cloris Kylie, is a down to earth, practical read on making meaningful connections with others in a mutually beneficial way. With a focus on authenticity and relationships, Kylie both explains the how and why of connecting with the right influencers for our specific circumstances and needs.
While detail oriented, this book is an easy, entertaining read that is a fair reflection of the warm, relaxed, and energetic personality of the author.
The writing is well ordered, clear, concise, and has a good balance between instruction and examples. I recommend this book to anyone who is seeking to broaden their reach relative to their specific audiences.
April 8, 2019
6 Stars for lighting the way to success
Brilliant! This comprehensive blueprint for connecting with influencers to market your book, product, or services exceeded all expectations. Well organized and professionally written yet easily digestible, it is clear the author knows what she is talking about.
The categories and steps to prepare for, to engage, and to maintain influencer relationships were presented with actionable tasks at the end of each chapter.
The advice was solid and there were bonuses and templates that I will be sure to consult from time to time. I highly recommend this wonderful resource and look forward to more from this author.
Brilliant! This comprehensive blueprint for connecting with influencers to market your book, product, or services exceeded all expectations. Well organized and professionally written yet easily digestible, it is clear the author knows what she is talking about.
The categories and steps to prepare for, to engage, and to maintain influencer relationships were presented with actionable tasks at the end of each chapter.
The advice was solid and there were bonuses and templates that I will be sure to consult from time to time. I highly recommend this wonderful resource and look forward to more from this author.
August 30, 2019
Whether if your starting your business or already been in business for awhile , this book is a must read!!! You will learn powerful ways on how to build relationships with influencers. Its not as hard as you think but you do need to put some effort on your end. You need learn how to find influencers, how to research them, different way to connect to their audience, common mistakes people make during outreach etc.
Most of all I like how the author focuses on build a long term relationship rather then just having a one time interaction and you disappear. You need to be strategic in your approach where both you and them win all round. Highly recommend this book
Most of all I like how the author focuses on build a long term relationship rather then just having a one time interaction and you disappear. You need to be strategic in your approach where both you and them win all round. Highly recommend this book
September 2, 2019
I found this very helpful, because when you are first trying to make contact with an influencer it can be overwhelming, having a clear idea of who you should target is a great way to build confidence.
In the book you are given steps which help you decide whether you are targeting the correct influencers
1. Audience Values and style Social
2. Media following
3. List size and engagement
4. Content platform and social media engagement
5. The non-analytical factor
A great book that will provide with some highly effective strategies to help take your business to the next level.
The author has added resources and exercisers that compliment the book. Excellent value
In the book you are given steps which help you decide whether you are targeting the correct influencers
1. Audience Values and style Social
2. Media following
3. List size and engagement
4. Content platform and social media engagement
5. The non-analytical factor
A great book that will provide with some highly effective strategies to help take your business to the next level.
The author has added resources and exercisers that compliment the book. Excellent value
June 13, 2018
Beyond Influencer Marketing is a rare gem, a treasure of profound, real-world insight into a common problem faced by individuals and businesses with valuable products and/or ideas: getting the needed visibility and the skill to navigate the real-world marketplace needed to translate these goods and services into optimally marketed items, hence yielding maximized profitability. The author’s style is accessible to all, reflecting a genuine dedication to the reader’s success. Highly recommend this book!
August 26, 2019
I am a business strategist for new coaches and I Love this book so much I include it as a bonus when my clients sign up for my programs. Not only is this book filled with wisdom, tips and tools to help entrepreneurs connect with influencers it is easy to read and understand. Cloris breaks things down in easy steps and asks the readers to take action at the end of each chapter which is brilliant! If you are looking to connect with influencers to grow your business this is a must read!
May 19, 2018
Beyond Influencer Marketing is much more than what I was expecting! I always thought that influencer marketing was about Instagram celebrities. Now I realize the power of this strategy to grow my business! Now I know that Influencers don't need to be celebrities or Instagram people. The possibilities are endless! I can't wait to put into practice what I learned in this book. Five stars!
June 5, 2019
Very Practical Steps to Take to build a platform
I’ve read a few books on marketing and building a platform. Two things I really like about this: it gives clear steps for taking action and I love that a main aspect is about how to add value to others instead of just get a following for self.
Check it out!
I’ve read a few books on marketing and building a platform. Two things I really like about this: it gives clear steps for taking action and I love that a main aspect is about how to add value to others instead of just get a following for self.
Check it out!
June 12, 2018
Great Reference!
The author does a fabulous and thorough job of going through each influencer marketing option and how to excel. It was easy to see the author has vast experience that she generously shares with readers. Not a dull moment in the book..packed with wisdom!
The author does a fabulous and thorough job of going through each influencer marketing option and how to excel. It was easy to see the author has vast experience that she generously shares with readers. Not a dull moment in the book..packed with wisdom!
March 21, 2020
Others first marketing
Great book to help build a marketing plan with influencers. Lays out logically way on how to succeed in building value through this process.
Felt like I came away with being able to creat reasonable plan to initiate.
Great book to help build a marketing plan with influencers. Lays out logically way on how to succeed in building value through this process.
Felt like I came away with being able to creat reasonable plan to initiate.
Displaying 1 - 18 of 18 reviews