Starting with Big Time (2010), Dan Slott offered a dramatic new take on Peter Parker, Spider-Man. He focused on Peter as a scientific genius and from Horizon Labs to Parker Industries, he gave Peter a chance to excel in that new role, offering the first successful new take on the character in quite a while and his first evolution since the major setback of One More Day (2007).
Unfortunately, the Big Two publishers have become obsessed with the past. They've ossified their biggest characters. Not only have they become afraid to change them, but if there is ever a notable change, they insist on pushing it back. Now, with Slott's run coming to an end, that's exactly what's happening to Peter. His role as an inventor and entrepreneur is ending. Slott even mocks us continuing fans by calling it a "Brand New Day". Thanks, Dan.
The actual downfall of Parker Industries is ridiculous. Peter destroys everything just so Otto and Hydra can't get their hands on it? It's a heavy-handed reset button.
Fortunately, the rest of the volume is better. It's good to see Otto again, and we do get the hoped-for discussions about his and Peter's mutual roles as creators and entrepreneurs. And the new life for Peter isn't bad. Oh, seeing him penniless again and going back to a job so far beneath who's been is a kick in the gut. But, Slott still keeps us moving forward with a great relationship with Bobbi and a somewhat different role back at the Bugle.
Oh, and there's a terrific Green Goblin issue, which is nice after the somewhat uninspiring arc a few volumes back.
So, I'm disappointed by what was done here, and by the deep flaws it reveals in the Big Two's editorial mandates, but it's still a pretty fun volume.