Expert Guide: The Elements of Human Behavior

by B.J. Fogg

This listing is for one copy of BJ Fogg's Expert Guide, "The Elements of Human Behavior." Full color, professionally printed on 100lb. cardstock, this folded guide can travel with you wherever your work takes you. Arrives in a colorful envelope (pictured here). In this Expert Guide BJ will show you how to think clearly and systematically about human behavior. You can use these insights to understand what is causing a behavior (“analysis”). For example, why does your son always leave his shoes in the living room? These insights can also guide you in creating a solution for influencing behavior (“design”). For example, you can figure out how to get customers to post reviews online. What is “Behavior Design”? Behavior Design is a new field that BJ Fogg, PhD started in collaboration with researchers in my Stanford lab. Over the past 10 years, BJ has created a set of models and methods for Behavior Design. Good news! These models and methods work together; they go hand in hand to give you a systematic set of tools for thinking and designing. Behavior Design is not a summary of other people’s work. BJ's models and methods are new. With a foundation in Behavior Design, you will be able to tackle most any challenge related to behavior. It’s a powerful system.

Genres: Psychology

Misc.

Published January 1, 2017

About the author

Librarian Note: There is more than one author by this name in the Goodreads database.

B.J. Fogg directs research and design at Stanford University's Persuasive Technology Lab. An experimental psychologist, Dr. Fogg also teaches in Stanford’s Department of Computer Science and School of Education. He holds several patents, and his work has been featured in The New York Times, The Washington Post, and The Wall Street Journal.