The Business of Film: A Practical Introduction

by Paula Landry, Stephen Greenwald

The updated second edition of this text introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to distribution. Authors Paula Landry and Stephen R. Greenwald offer a practical, hands-on guide to the business aspects of this evolving industry, exploring development, financing, regional/global/online distribution, business models, exhibition, multi-platform delivery, marketing, film festivals, production incentives, VR/AR, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets.This new and expanded edition has further been updated to reflect the contemporary media landscape, including analysis on major new players and platforms like Netflix, Amazon, Google and Vimeo, shifting trends due to convergence and disruption from new technology, as well as the rise of independent distribution and emergent mobile and online formats. An eResource also includes downloadable forms and templates, PowerPoint slides, quizzes and test banks, and other additional resources.

Genres: Film, Nonfiction

334 pages, ebook

Published June 14, 2018

Reviews

[Markus Magnuson · Rating 2 out of 5]

Kind of a stiff book but with useful information in it, although a large number of typos and errors makes me doubt the correctness of the things I'm not familiar with, which is problematic.

[Sarah Rayburn · Rating 4 out of 5]

This was my assigned textbook for my business of film class. We read the entire book. I really enjoyed it and it taught me so much about the business of film. Such a great resource.

[Miles Hazo · Rating 3 out of 5]

unbelievably dense and repetitive, but still full of useful info (I guess)

[Sara Altamimi · Rating 4 out of 5]

Recommended for beginners