Upstart!: Visual Identities for Start-Ups and New Businesses

by Gestalten (Editor), Anna Sinofzik (Editor)

Upstart! showcases an exciting range of visual identities for start-ups and young businesses. Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local box clubs to eyelash extension services, fresh startups and spin-offs from all sorts of sectors present themselves as inventively and stylesavvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories. Upstart! explores the contemporary startup scene’s manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business.

Genres: Design

256 pages, Hardcover

Published October 31, 2018

Reviews

[White Cat reads · Rating 5 out of 5]

This is a very good source of visual and branding inspiration. Anyone who is a brand designer or simply loves branding must have this book on their bookshelves. I learned a lot design studios and I realized there are a lot interesting ones in Australia. Not only the projects were beautifully designed, the creators of the book included case studies and they revealed the idea behind the design which is very valuable for a designer reader.