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The Science of Motivation [Dec 15, 2017] BRIAN TRACY WITH DAN STRUTZEL
BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.
248 pages, Paperback
Published December 15, 2017
128 people are currently reading
202 people want to read
About the author
Brian Tracy
1,389 books5,146 followersBrian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
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Displaying 1 - 21 of 21 reviews
January 5, 2021
"Your motivation comes from inside yourself, and you can create that motivation. And the way you create that motivation is by having something to get yourself out of bed for in the morning." (Brian Tracy, The Science of Motivation)
Do I believe that this book is a comprehensive book on the science of motivation? No. I wouldn't say that. Do I believe that there are keys in this book for getting yourself motivated or others motivated? I do believe that. As the author, Brian Tracy, reiterates in this book: "one idea can change your life. But you never know what the idea is, so you must be continually taking in lots of new ideas, so that the right idea will come to you at the right time. It can transform your life completely." So, I would say that this book is a collection of ideas that the author has gleaned from a number of sources during his thousands of hours of study and years of experience.
There's a lot of material in this program, but some things that stood out for me were:
● Having goals that you are working toward constantly
● Taking action on those goals everyday (One profound thing I learned in program: action eliminates worry)
● Taking responsibility
● Having a long-term perspective
● Watching your self-talk
● Watching your distractions
And much more!
I think the number one thing you hear repeated over over in this program is his advice on having clear goals, written down, and having a process for reviewing them everyday. Whether that is just planning your activities for the day or taking the time to plan clear goals for every area of your life. He briefly explains the process for setting clear goals in this book or you can obtain his many other programs on goal setting, including: Goals!: How to Get Everything You Want Faster Than You Ever Thought Possible
Did you know that only three percent of the population have clear goals? It's true. It's like getting in a vehicle and not knowing where you are going. He says, "Goals give you a track to run on, goals give you a sense of direction, goals give you a feeling of clarity. Goals enable you to concentrate your energies and to focus on a single thing. Goals enable you to accomplish vastly more in a year or two than many people accomplish in five or ten years."
There's too much material in this book to go into detail here, but I believe this program is worth your time if you require some solid strategies, skills and techniques for motivating yourself to the accomplishing of your dreams!
Do I believe that this book is a comprehensive book on the science of motivation? No. I wouldn't say that. Do I believe that there are keys in this book for getting yourself motivated or others motivated? I do believe that. As the author, Brian Tracy, reiterates in this book: "one idea can change your life. But you never know what the idea is, so you must be continually taking in lots of new ideas, so that the right idea will come to you at the right time. It can transform your life completely." So, I would say that this book is a collection of ideas that the author has gleaned from a number of sources during his thousands of hours of study and years of experience.
There's a lot of material in this program, but some things that stood out for me were:
● Having goals that you are working toward constantly
● Taking action on those goals everyday (One profound thing I learned in program: action eliminates worry)
● Taking responsibility
● Having a long-term perspective
● Watching your self-talk
● Watching your distractions
And much more!
I think the number one thing you hear repeated over over in this program is his advice on having clear goals, written down, and having a process for reviewing them everyday. Whether that is just planning your activities for the day or taking the time to plan clear goals for every area of your life. He briefly explains the process for setting clear goals in this book or you can obtain his many other programs on goal setting, including: Goals!: How to Get Everything You Want Faster Than You Ever Thought Possible
Did you know that only three percent of the population have clear goals? It's true. It's like getting in a vehicle and not knowing where you are going. He says, "Goals give you a track to run on, goals give you a sense of direction, goals give you a feeling of clarity. Goals enable you to concentrate your energies and to focus on a single thing. Goals enable you to accomplish vastly more in a year or two than many people accomplish in five or ten years."
There's too much material in this book to go into detail here, but I believe this program is worth your time if you require some solid strategies, skills and techniques for motivating yourself to the accomplishing of your dreams!
March 24, 2022
First of all, I need to point out that this is a written version of ~9 hours conversation where a white American male baby-boomer telling us things and giving us motivation to reach our dreams by achieving our goals. It says science but it's not scientific; no foot-notes, no citation, no charts, no table, eventhough it mentioned 'according to a study' several times.
BUT, I must say that it's easy to read and packed with insights about productivity and goals achieving. The motivation stuff were quite motivating and the productivity hacks were practical. If you're into Gary Vee's social media content, you'd probably like this book :p
BUT, I must say that it's easy to read and packed with insights about productivity and goals achieving. The motivation stuff were quite motivating and the productivity hacks were practical. If you're into Gary Vee's social media content, you'd probably like this book :p
August 29, 2025
I think there is some good, motivational advice in this audiobook, but the whole thing is from a very American, capitalist, money is the answer to everything point of view. All the advice leans heavily towards getting a good job and working your way up. I think Brian Tracy gives many of his talks to business people. But, from a European perspective (I'm British), this seems strange. Most of us want a job that pays a good living wage, but we don't think becoming a millionaire will make us happy. What about goals that don’t earn money, or will even cost us? And, at one point, Tracy tells us successful people get up before 6am, while most poor people get up after 7am. Does Tracy not realise how many poor, minimum wage workers get up for work before 6am? Or how many don't even sleep then, because they're on night shifts? Maybe they work two jobs in the dame day? But poor people just lack motivation and a strong work ethic, it seems. OK. People can be trapped in a cycle of poverty that's hard to escape from. Tracy really seems to have a negative opinion of all working class jobs. It seems we should all quit those jobs and go and get a job in sales. Great. Not sure what we're going to do when there's no one to dig roads, build houses and work in our care homes. Perhaps Tracy should advocate for better pay for people in those essential roles, rather than look down on them. Also, Tracy doesn't seem to appreciate that being an able-bodied white man in one of the world's richest, most free countries definitely gives him an advantage in whatever he does. I listened to the end, and there are few good tips, but it's also a very frustrating listen, because Tracy seems oblivious to his own good luck in life's lottery, undervalues key workers in society, and thinks lots of money is the definition of success.
January 18, 2024
Have always enjoyed reading Brian Tracy's books. This is a good book. Brian talks a little fast and you may have to replay portions to understand him clearly. He gives good advice and great ideas for staying motivated. Some of his advice is a one-size-fits-all. But the world does not work like that. There were a few times he referenced, "a study" or "they studied this at Harvard" but no specific reference to the study. Realizing this is an audiobook, but references should clearly point back to the author or specific study. All in all, this is a good read with good advice.
November 1, 2019
This book holds a wealth of information and ideas for success. Lots of good ideas to think about. I do think there is a balance between traditional success and healthy living and I don’t know if that was always achieved by the methods discussed though it was touched on. I also don’t think success is always synonymous with income though it generally seemed to be in this book. Still lots of great ideas for reaching your goals. I took a good bit of notes.
November 1, 2019
Preporuka za citanje
Svakome je potrebna motivacija za nešto. Knjiga "Nauka motivaciji" je odličan početak za svakoga da na jednostavan način želi da u sebi nadje triger koji će ga voditi ka cilju/ciljevima koji sebi postavi.
Jednom pročitati ovu knjigu je dovoljno za početak, ali ne i dovoljno za uspjeh. Jednostavno, knjiga se mora pročitati više puta.
Svakome je potrebna motivacija za nešto. Knjiga "Nauka motivaciji" je odličan početak za svakoga da na jednostavan način želi da u sebi nadje triger koji će ga voditi ka cilju/ciljevima koji sebi postavi.
Jednom pročitati ovu knjigu je dovoljno za početak, ali ne i dovoljno za uspjeh. Jednostavno, knjiga se mora pročitati više puta.
May 29, 2022
I had to stop reading after it was clear he was disguising opinions as facts. There is little "science" in this book, despite it being in the title. There are far more superior books in terms of motivation that provide research, statistics and peer review. This comes off as a motivational speech from the author's opinions. It may be well meaning but I prefer facts to back up statements.
November 8, 2018
"Excellent managers, executives, leaders, coaches, teachers make people feel like winners."
December 15, 2018
Lots of good information and good simple concepts presented in a motivating way. Goals, goals, goals. I'm now a fan of Brian Tracy!
October 25, 2021
Amazing book for a beginner. Everything is well explained!! Strongly suggested!
September 17, 2023
Filled with a bunch of useful stuff that I'll try to apply to my life right now, but maybe I was better off just listening to the interview itself.
January 13, 2025
Reaching half of it, I was about to rate it 4 cause like yes I agree that the content didn't show much of the title at first read.
It's a first for me to read a "philosophic" kind of book for Brain Tracy, I'm used to his "practical straight to the point" books.
Maybe because I already read "Emotional intelligence" and "Atomic Habits" but this book has amazing views and ideas. The author may not be the best at delivering such ideas but with a second read you all see the links.
Basically he talks about how internal motivation can be programmed in our inner mind and how we can change our beliefs so they can align with our goals so that motivation is automatic inside of you, following habits and new méthodes.
It's a first for me to read a "philosophic" kind of book for Brain Tracy, I'm used to his "practical straight to the point" books.
Maybe because I already read "Emotional intelligence" and "Atomic Habits" but this book has amazing views and ideas. The author may not be the best at delivering such ideas but with a second read you all see the links.
Basically he talks about how internal motivation can be programmed in our inner mind and how we can change our beliefs so they can align with our goals so that motivation is automatic inside of you, following habits and new méthodes.
April 4, 2021
Its a 5-star book.
Meaning worth my time rereading every now and then.
Just two things I learnt from this book can be so life changing.
Write down 10 goals on paper for consecutive 30 days w/o referencing to the past.
How to double ur income n double ur time off?
There are 2 types of tasks, A tasks that will help u in moving towards ur goal. B tasks that will slow down.
The trick is, do only A tasks all day long and avoid B tasks.
Meaning worth my time rereading every now and then.
Just two things I learnt from this book can be so life changing.
Write down 10 goals on paper for consecutive 30 days w/o referencing to the past.
How to double ur income n double ur time off?
There are 2 types of tasks, A tasks that will help u in moving towards ur goal. B tasks that will slow down.
The trick is, do only A tasks all day long and avoid B tasks.
October 30, 2020
Pretty awesome compilation of motivation techniques. Most tend to be aimed at business but nonetheless interesting and applicable.
March 9, 2023
Motivation does not always run linearly upwards but always goes up and down to form a flexible graph. This book is your companion in the journey of achieving your life goals. This book can guide us to always be motivated, whatever our circumstances, so that the trend of our motivation is always positive and not the other way around.
November 22, 2020
Brian Tracy explained the science of motivation beautifully through simple daily life examples. those who wants to understand how motivation works , what is the need of motivation and what are the theories of motivation must read the book.
August 8, 2020
Những người bạn khác của con sẽ đến và đi, một số người sẽ là bạn lâu năm và một số người thì chỉ ngắn hạn. Nhưng bố mẹ không bao giờ đi đâu cả. Bố mẹ sẽ luôn ở bên chăm sóc các con. Các con có thể tin tưởng vào bố mẹ.
April 5, 2018
This is an excellent book! I would get the audiobook version over the paperback book it was enjoyable to listen to.
January 4, 2020
Umm....really this book helps! Technique and all and it's all ergonomic!
August 9, 2020
"Если появляется по-настоящему захватывающая цель, то сразу возникает мотивация."
August 16, 2020
Always insightful, have some key pointers for starting and keep working on goals.
Displaying 1 - 21 of 21 reviews