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Pop City: Korean Popular Culture and the Selling of Place
"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--
- GenresNonfiction
ebook
Published November 1, 2018
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Displaying 1 - 2 of 2 reviews
July 23, 2022
A super interesting insight on the sociological influences of the hallyu wave
November 29, 2023
Had to read it for my thesis. It's very boring
Displaying 1 - 2 of 2 reviews