Metadata Essentials: Proven Techniques for Book Marketing and Discovery

by Jake Handy, Margaret Harrison, Jess Johns (Editor)

". . . An essential, unique, and thoroughly 'user friendly' instructional reference and guide that should be an integral part of every author and every publisher's professional book marketing plan instructional reference collection." - Midwest Book Review

Metadata Proven Techniques for Book Marketing and Discovery provides clear and easy-to-implement recommendations so you can focus your efforts on the industry's most relevant metadata.

Based on direct feedback from retailers and librarians, Metadata Essentials unlocks insights into the value and real-life uses of the metadata you spend so many precious hours editing and curating. Because it does matter.

Enhance the metadata that yields proven results Boost title discovery Increase online conversion rates Save time and money

132 pages, Kindle Edition

Published May 1, 2018

Reviews

[Jay French · Rating 4 out of 5]

My career for many years focused on the use of document metadata, so I thought this book on “Metadata Essentials” might speak to me. It did, but more so from the way publishers and retailers tag books. I found this quite interesting (and if I didn’t find it interesting, I suspect no one would find it interesting) in the descriptions of the competing taxonomies used by different sources of books, especially internet retailers Amazon and Barnes and Noble. The book described the expected data for each metadata field required by retailers (as of when the book was written), followed by analysis of the different requirements between retailers and schemes. For those who search for a living, this provides insight into which book retailer might have more searchable and more useful details for searching, most often related to requirements or lack of requirements for topical information. A well put together book on the subject.

[Rusty del Norte · Rating 2 out of 5]

Not so much a 'how-to', case study, or even a glossary - this book can be best described a 'helpful hints' publication. Filled with screenshots in certain chapters, it shows where the different standards in book cataloging are used. Different websites use different ones whether it be BISAC, Thema, LCSH, or something else it gives the reader hints how to best catalog the titles.

Aside from a few new acronyms, like ATOS, and terms, like Lexile codes, not much was picked up. If nothing else the reader might gain a few of the same details this one did.

[Jon · Rating 3 out of 5]

This is a technical guide to what sort of metadata various booksellers (most especially online ones) use in presenting information to customers. It's essentially the summary of a survey that the Ingram distribution company carried on among them. The work is of some interest to those in the industry but unlikely to be of much interest to other folks. The reading is fact focused and dry.

[Thad McIlroy · Rating 5 out of 5]

This is by far the most important book on metadata currently available, because it approaches metadata as a marketing opportunity, not as bibliographic drudgery. Highly recommended.