A Master Class in Imagineering When we think of Imagineering, we think of Disney theme parks. But Imagineering is a creative process that can be used for nearly any project, once you know how it works. Lou Prosperi distills years of research into a practical how-to guide for budding "Imagineers" everywhere.
The Imagineering Process is a revolutionary creative methodology that anyone can use in their daily lives, whether at home or on the job. Prosperi will teach you first how the Disney uses the Imagineering Process to build theme parks and theme park attractions, and then he'll show you how to apply it to your own projects, "beyond the berm."
You'll learn how to begin as the Imagineers begin, with an evaluation of needs, requirements, and constraints, and then you'll delve into the six stages of the Imagineering Process: blue sky, concept development, design, construction, models, and the "epilogue," where you hold your "grand opening" and assess the effectiveness of what you've built.
From there you'll see the process in action through a selection of interesting case studies drawn from game design, instructional design, and managerial leadership.
At the end of your master class, you may not be a bona-fide Imagineer, but you'll be thinking like one.
This book was a really great overview of the Imagineering process. It was broken down into logical sections and chapters.
As an instructional designer, there was a lot of relevant detail for my work and the application of the process to instructional design, game design, and leadership was useful.
The tie-ins to Disney were plentiful, but not obnoxious. Yes, it’s a book about the process Disney uses, but it wasn’t written in a childish or gimmicky way.
I do wish it was edited a bit better. There are some spelling and grammar errors throughout that could have been cleaned up. There are also some areas that could have been edited for length.
Great insight into the process! Fun stories and advice from previous imagineering projects, a great checklist for creatives in the back of the book, and an incredible bibliography/author’s library that I will be diving into!