This practical guide is for anyone contemplating coaching as a coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to - What does it take to succeed as a coach? How long does it take?- Why it matters to get practice clients and where to find them- Why is it so important to think like a buyer rather than like a seller?- What can you charge?- How do you make yourself distinctive in a crowded market?- What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time?- How can you exploit social media?- &nbs
Comprehensive, generous, no BS. It feels like downloading 30 years of experiences in the brain. The second book I read from Jenny in the past few weeks and I am glad did. Miles better than anything I have seen so far from the gurus on social media. Thanks very much for sharing!
This is now my coaching bible! Great for brand new coaches... great stories, examples, checklists, and tools to support all aspects of building a coaching business.