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Go Glocal: The Definitive Guide to Success in Entering International Markets
Taking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go “glocal.”
In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it’s important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business.
If you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.
In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it’s important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business.
If you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.
244 pages, Kindle Edition
Published April 11, 2018
6 people are currently reading
5 people want to read
About the author
Craig Maginness
1 book1 followerCraig Maginness is a seasoned global business strategist renowned for his extensive expertise in aiding companies to broaden their international reach. With a professional journey spanning over twenty years and multiple continents, Maginness offers a deep reservoir of knowledge coupled with a distinctive perspective on global business dynamics. His diverse career has seen him excel in various roles—from a trial lawyer and international corporate business executive to a non-profit president and a small finance company owner.
Maginness has a rich history of diverse professional engagements. His roles have included serving as an adviser to budding entrepreneurs, a corporate trainer, a college professor, and an author. This eclectic mix underscores his multifaceted approach to business and problem-solving. Each role has been a building block in his career, contributing to his profound understanding of different sectors and challenges in the business world.
At the core of his philosophy, Maginness is a master at reframing challenges. He has an exceptional ability to help others see problems from new angles, unveiling solutions that previously seemed elusive. Whether it involves simplifying the complex or uncovering subtle intricacies in seemingly straightforward issues, his approach is always about gaining a deep understanding of the goals and mapping a clear path to success.
His passion extends beyond solving problems; it is about empowering business people. Maginness thrives on teaching and guiding entrepreneurs on how to excel in their ventures, driven by a belief that successful businesses contribute to a better world. His work as a creative thinker and problem solver is not just about offering another set of eyes and ears—it's about being a catalyst for change and success.
Through his diverse experiences and his dedication to improving business practices, Craig Maginness continues to inspire and lead in the global business arena, proving that with the right perspective, every problem has a solution.
Maginness has a rich history of diverse professional engagements. His roles have included serving as an adviser to budding entrepreneurs, a corporate trainer, a college professor, and an author. This eclectic mix underscores his multifaceted approach to business and problem-solving. Each role has been a building block in his career, contributing to his profound understanding of different sectors and challenges in the business world.
At the core of his philosophy, Maginness is a master at reframing challenges. He has an exceptional ability to help others see problems from new angles, unveiling solutions that previously seemed elusive. Whether it involves simplifying the complex or uncovering subtle intricacies in seemingly straightforward issues, his approach is always about gaining a deep understanding of the goals and mapping a clear path to success.
His passion extends beyond solving problems; it is about empowering business people. Maginness thrives on teaching and guiding entrepreneurs on how to excel in their ventures, driven by a belief that successful businesses contribute to a better world. His work as a creative thinker and problem solver is not just about offering another set of eyes and ears—it's about being a catalyst for change and success.
Through his diverse experiences and his dedication to improving business practices, Craig Maginness continues to inspire and lead in the global business arena, proving that with the right perspective, every problem has a solution.
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Displaying 1 - 3 of 3 reviews
May 4, 2018
Run don’t walk to get this amazing guide, whether you are in the earliest stages of considering an international market play or well down the road. Comprehensive, extremely readable, “Go Glocal” is loaded with no nonsense, practical advice on the opportunities, risks, obstacles and rewards of entering international markets, for businesses of all sizes. A gifted mentor who writes from wide experience in international business and law, Maginness provides a how to manual with sound advice and detail that could hardly be matched by a seminar costing hundreds of times the price of the book. Who knew that the size of the consumer market in Shanghai alone is comparable to that of Chile or the Netherlands, or that wooden pallets might need to be treated with insecticide before shipping to some markets? Not a chest-pounding or didactic narrative on the subject - Maginness shares as many mistakes as triumphs - this volume provides a critical and complete a checklist for businesses looking globally - or glocally - in an intelligible and absorbing format. Read it before taking the first steps onto foreign soil - you will not regret it.
March 27, 2024
A Groundbreaking Guide for Global Success
In the ever-evolving landscape of global business, Craig Maginness's "Go Glocal" emerges not just as a book but as a beacon for entrepreneurs, business leaders, and individuals aiming to navigate the complexities of international markets with local sensibilities. Maginness, with his profound expertise and experience, crafts a compelling narrative that is both enlightening and immensely practical, making "Go Glocal" an indispensable resource for anyone looking to make a mark on the global stage.
From the outset, "Go Glocal" captivated me with its clear, concise, and engaging writing style. The book masterfully blends theoretical knowledge with real-world applications, providing a comprehensive guide that is as informative as it is accessible.
What sets "Go Glocal" apart is Maginness's ability to distill complex concepts into actionable strategies. Through a series of case studies, anecdotes, and personal experiences, Maginness illustrates the successes and pitfalls of glocal strategies in a manner that is both insightful and inspiring.
One of the most striking aspects of "Go Glocal" is its relevance to today's business environment. In an age where markets are increasingly interconnected yet culturally diverse, the need for a glocal approach has never been more critical. Maginness not only acknowledges this reality but also offers a visionary perspective on how businesses can thrive by embracing cultural nuances and leveraging them for competitive advantage.
Moreover, "Go Glocal" is not just for the seasoned business executive. It speaks to a broad audience, from students of international business to startup founders looking to expand their horizons. The practical tips, coupled with Maginness's expert advice, make for a read that is both educational and motivational. It's rare to find a book that so effectively bridges the gap between academic theory and real-world practice, but "Go Glocal" does just that.
In conclusion, "Go Glocal" by Craig Maginness is a tour de force in the genre of international business literature. It is a book that challenges conventional wisdom, encourages readers to think differently about global markets, and provides a clear roadmap for success in a complex world. Whether you're a business professional seeking to expand your global footprint or a curious mind eager to understand the dynamics of international commerce, "Go Glocal" is a must-read. It's not just a book; it's a journey towards achieving global success with a local touch.
In the ever-evolving landscape of global business, Craig Maginness's "Go Glocal" emerges not just as a book but as a beacon for entrepreneurs, business leaders, and individuals aiming to navigate the complexities of international markets with local sensibilities. Maginness, with his profound expertise and experience, crafts a compelling narrative that is both enlightening and immensely practical, making "Go Glocal" an indispensable resource for anyone looking to make a mark on the global stage.
From the outset, "Go Glocal" captivated me with its clear, concise, and engaging writing style. The book masterfully blends theoretical knowledge with real-world applications, providing a comprehensive guide that is as informative as it is accessible.
What sets "Go Glocal" apart is Maginness's ability to distill complex concepts into actionable strategies. Through a series of case studies, anecdotes, and personal experiences, Maginness illustrates the successes and pitfalls of glocal strategies in a manner that is both insightful and inspiring.
One of the most striking aspects of "Go Glocal" is its relevance to today's business environment. In an age where markets are increasingly interconnected yet culturally diverse, the need for a glocal approach has never been more critical. Maginness not only acknowledges this reality but also offers a visionary perspective on how businesses can thrive by embracing cultural nuances and leveraging them for competitive advantage.
Moreover, "Go Glocal" is not just for the seasoned business executive. It speaks to a broad audience, from students of international business to startup founders looking to expand their horizons. The practical tips, coupled with Maginness's expert advice, make for a read that is both educational and motivational. It's rare to find a book that so effectively bridges the gap between academic theory and real-world practice, but "Go Glocal" does just that.
In conclusion, "Go Glocal" by Craig Maginness is a tour de force in the genre of international business literature. It is a book that challenges conventional wisdom, encourages readers to think differently about global markets, and provides a clear roadmap for success in a complex world. Whether you're a business professional seeking to expand your global footprint or a curious mind eager to understand the dynamics of international commerce, "Go Glocal" is a must-read. It's not just a book; it's a journey towards achieving global success with a local touch.
December 23, 2025
An indispensable guide for any business leader looking to expand internationally. Craig Maginness distills decades of real-world experience into the powerful "glocal" framework. The book excels by providing a clear, logical path complete with checklists, key takeaways, and practical examples that demystifies the complex process of entering foreign markets. It moves beyond theory to offer the step-by-step operational playbook that entrepreneurs and executives actually need to mitigate risk and ensure success. Highly recommended.
Displaying 1 - 3 of 3 reviews