What do you think?
Rate this book
The Programmatic Trading Manual: Trading Performance Strategies for Media Buyers
This book is the first definitive programmatic buying guide
It provides insight on all performance areas for Programmatic Traders, Advertisers and Agencies on how to run high value online advertising campaigns with using strategies and insights.
Includes key learnings
Buying strategies to increase performance and hit cost per cost per acquisition (CPA) targets.
All the key variables in programmatic trading.
How to use the right audience and bid price to get the right user and pay the right price.
This books aim, is to break down the strategies that drive performance in programmatic trading, to empower the reader to make better buying decisions and inform themselves of how programmatic buying can be done.
The subject matter covered is relevant for all people who work in programmatic advertising.
See Programmatic Trading Blog - perfectprogrammatic.com for reference to the authors work on trading.
It provides insight on all performance areas for Programmatic Traders, Advertisers and Agencies on how to run high value online advertising campaigns with using strategies and insights.
Includes key learnings
Buying strategies to increase performance and hit cost per cost per acquisition (CPA) targets.
All the key variables in programmatic trading.
How to use the right audience and bid price to get the right user and pay the right price.
This books aim, is to break down the strategies that drive performance in programmatic trading, to empower the reader to make better buying decisions and inform themselves of how programmatic buying can be done.
The subject matter covered is relevant for all people who work in programmatic advertising.
See Programmatic Trading Blog - perfectprogrammatic.com for reference to the authors work on trading.
75 pages, Kindle Edition
Published March 16, 2018
15 people are currently reading
11 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
March 17, 2021
A beginner guide
Excellent for learning the basics of programatic advertising. In a quick read you get an understanding of the digital media ecosystem.
Excellent for learning the basics of programatic advertising. In a quick read you get an understanding of the digital media ecosystem.
March 20, 2019
Was expecting more
I was expecting more, book is good for people who have just started doing programmatic media buying. Just the basics. If you’re looking for something to help you improve your campaign strategies, this is not the book.
I was expecting more, book is good for people who have just started doing programmatic media buying. Just the basics. If you’re looking for something to help you improve your campaign strategies, this is not the book.
Displaying 1 - 2 of 2 reviews