M: Marketing

by Dhruv Grewal

Value-Added Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise impactful approach to Principles of Marketing on the market with tightly integrated topics that explore both marketing fundamentals and new influencers all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current fresh ideas for the classroom. Grewal/Levy's M: Marketing 6th edition is available through McGraw-Hill Connect® a subscription-based learning service accessible online through personal computer or tablet. 

Genres: Business, School, Nonfiction, Textbooks

480 pages, Kindle Edition

First published February 1, 2007

Reviews

[Ethan Hulbert · Rating 3 out of 5]

Definitely not bad.

A little long in a lot of places. This could've been edited down a lot. A LOT in some places.

It was a good overview but focused a lot on business and management too, maybe at the expense of some focus on marketing - this isn't necessarily a bad thing, but it's a little different than expected.

Since I read the 2nd edition (I'm sure there are many more current now) I thoroughly enjoyed seeing all the insert photos of popular culture teenagers wearing mid-2000s clothing.

[Katio Marie · Rating 3 out of 5]

Fine for a text book. My biggest complaint is the redundancy of the information. They explain a concept, then provide an example, and then explain the same things again. I feel like the book could have been heavily edited down to even half of its original content and still captured everything well.

[Riley Rogers · Rating 1 out of 5]

Good riddance 😊

[Megan Tetrick · Rating 3 out of 5]

thank u rob and intro to marketing

[Heather · Rating 3 out of 5]

This book really broke down the marketing industry. But I feel it could have been about 100 pages less. There were a lot of lessons that were repeative for no reason. It is what it is, the book was dry on some subjects but others it gave great examples of real world situations.

[Kcatie · Rating 2 out of 5]

Covers marketing basics but some areas are lacking.

[Kayla · Rating 3 out of 5]

Principles of marketing textbook

[Maltina Shkodra · Rating 2 out of 5]

Comprehensible of general marketing principles.

[Josephine · Rating 4 out of 5]

Decent textbook.