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The Entrepreneur's Book: The crucial 'why' questions that determine success
Though entrepreneurs understand the `mechanics' of running a business (how to) they don't always understand the fundamentals which ultimately decide success or failure. Through his own experiences and conversations with 100's of successful people, Neil Francis concludes that a route to success is about understanding and answering what he calls the `why' questions. Each chapter starts with a `why' question and focuses on the `fundamentals' required for successful and sustainable entrepreneurship such as purpose, innovation, love, desire, failure and luck. These very `human' stories, combined with the author's own unique experiences help to illustrate the core fundamentals of successful entrepreneurship. With an achievable and practical roadmap to success, The Entrepreneur's Book is a unique and important book which will benefit aspiring entrepreneurs and those who are already `in business'.
128 pages, Hardcover
Published September 6, 2018
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May 23, 2020
A nice concise summary of the values each successful entrepreneur should live and work by. While the book doesn't introduce any revolutionary ideas, I found it very positive and constructive, underpinned by the inspirational personal story of the author who suffered a stroke but managed to find his way back to a successful career as a CEO, board member and advisor to many businesses.
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