Artificial Intelligence for Business: What You Need to Know about Machine Learning and Neural Networks

by Doug Rose

Artificial intelligence (AI) has landed on Earth like an alien spacecraft from a science fiction novel. We now have self-driving cars; computers that can diagnose illnesses, recommend treatments, and predict and solve crimes; smart phones that can route us from point A to point B; gadgets that can understand and respond to spoken commands; and much more. All of this is made possible by machine learning (ML). Although AI and ML can be used to help us answer questions and solve problems, for many of us they create more questions than answers, questions such as “What is intelligence?” “How do machines learn?” “What is a machine learning algorithm, and how does it work?” “Will machines take my job?” “Will they take over the world?” and, for those in business, “What do I need to know about AI and ML to harness its power?” This book tackles those questions and more as it brings you up to speed on the basics of AI, ML, and artificial neural networks. You begin by reading the story of AI that traces its evolution from the early 1950s to the present, revealing many of the core ideas that continue to drive its development. You explore recent technological innovations that have reinvigorated the field by providing the “big data” that makes machine learning so powerful — innovations such as GPS, social media and electronic transactions. And you discover how machines learn through the use of powerful processing combined with machine learning algorithms and artificial neural networks that mimic the function of the human brain. All of these ideas are discussed against a backdrop of potential new business opportunities and technologies, so you can begin to harness the power of AI to achieve and maintain competitive advantage.

Genres: Artificial Intelligence

202 pages, Kindle Edition

Published May 5, 2018

Reviews

[Martha · Rating 3 out of 5]

primer

[Joeffison Andrade · Rating 3 out of 5]

This is a good book for beginners in AI.
The only bad thing (for me, but could be great for someone else) is how repetitive it is.
One of the good things in it is that it has a section with the "chapter takeaways" at the end of each single chapter.

[Catherine Amodeo · Rating 5 out of 5]

Introduction to AI for both technical and non-technical readers

Very good introduction to AI, machine learning, and artificial neural networks.The book covers a large area very well and describes concepts in a way that keeps the interest of readers with technical and non-technical backgrounds. The book focuses on concepts and does not get deep into the mathematics. I would recommend the book to anyone interested in understanding the current state of AI, the basics of how AI works, or how best to leverage AI.

[DC Bull · Rating 5 out of 5]

Great Introduction to AI and Machine learning

This is a short book, and there is quite a bit of repetition, but for me that worked really well to help me memorise the concepts behind what machine leaning and AI are, and how they can apply to business.

The examples and illustrations are a great help to communicate the concepts and I learnt a lot. If you’re looking to get a handle on AI and how it can be relevant to you and your business this is ideal.

[Firdaus · Rating 5 out of 5]

AI for business is exceptional and refreshing about the fundamentals and concepts of AI at work. I think the author did an excellent job of covering and navigating the topic, making it not too dense, and not too shallow for the executives who need an introduction to AI.

[Kevin · Rating 4 out of 5]

Making AL and ML concepts easier to understand

A great read for a nontechnical audience , every chapter has key takeaways and that’s important for readers getting started with AI and ML

[Dr. Tathagat Varma · Rating 3 out of 5]

Doug has explained the ideas behind AI and ML in very simple and easy language and gradually built the subject. Highly recommend anyone starting their AI journey.