The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications

by Susan K. Jones, J. Steven Kelly (Editor)

Some of the world's most respected marketing and advertising professors combined their talents to create the 11 fresh and relevant cases in this Integrated Marketing Communications text. The book also features authoritative readings to prepare students and instructors to get the most out of the cases they study and discuss. The cases subjects include some of the world's most dynamic marketing organizations including Burger King, Shinola, and Pacific Gas and Electric. It also introduces some fascinating lesser-known organizations such as BowTie Cause, Flowers for Dreams, and Save the Redwoods. Topics for the readings include social media, the future of advertising, diversity and multiculturalism, and omnichannel marketing. This book is ideal for courses in marketing, advertising, integrated marketing communications, and communications at both the undergraduate and graduate levels. The readings and cases also are excellent for use by seminar companies and for internal marketing training. A comprehensive set of Teaching Notes is available upon request from the Midwest Marketing Education Foundation (

553 pages, Kindle Edition

Published March 30, 2018