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Mastering Google AdWords: Step-by-Step Instructions for Advertising Your Business Including Google Analytics
Let’s face it, Google Adwords is a powerful tool for generating revenue.
This book provides step by step guidance to mastering Google Adwords. You shouldn’t have to break your wallet and pay a ridiculous amount of your hard earned money for other books that charge you too much.
Take a look at the Table of Contents below and you will see that this book stands out from the rest.Table of 1 – What Is Google AdWords?Chapter 2 – How Google AdWords WorksChapter 3 – Pros and Cons of Google AdWordsChapter 4 – Key Parts of a Google AdWords ListingChapter 5 – How to Sign Up and Set Up PaymentsChapter 6 – Adjusting Access LevelsChapter 7 – Linking AccountsChapter 8 – Choosing KeywordsChapter 9 – Keyword MatchesChapter 10 – Setting Up Ad GroupsChapter 11 – Types of Campaigns and Their GoalsChapter 12 – Starting a CampaignChapter 13 – Getting Your Ad Groups PreparedChapter 14 – Creating Your AdsChapter 15 – How to Write the Best AdsChapter 16 – Requirements of Your AdWords AdChapter 17 – Targeting Specific Geographic SpacesChapter 18 – Linking to Google MapsChapter 19 – Targeting Specific DemographicsChapter 20 – Creating AudiencesChapter 21 – Using the Keyword PlannerChapter 22 – Reviewing Your Landing PagesChapter 23 – Ad Preview and DiagnosisChapter 24 – Establishing Ad ExtensionsChapter 25 – Automatic Ad ExtensionsChapter 26 – Preparing a Call-Only Ad (and Using Forwarding Numbers)Chapter 27 – Bidding Options and How to Set ValuesChapter 28 – How Are the Order and Cost Determined?Chapter 29 – The Quality Score and How to Improve ItChapter 30 – Conversion TrackingChapter 31 – Policies for the Use of Keywords and Ad ContentChapter 32 – Copyright or Trademark AuthenticationChapter 33 – Using the Search NetworkChapter 34 – Using the Display NetworkChapter 35 – Running a Display CampaignChapter 36 – Running a Shopping CampaignChapter 37 – Creating a Video CampaignChapter 38 – Universal App CampaignChapter 39 – The Express PlatformChapter 40 – Working With SalesforceChapter 41 – Creating Automated RulesChapter 42 – Content ExclusionsChapter 43 – A/B TestingChapter 44 – Checking Analytics (and Linking Google Analytics)Chapter 45 – Finding Special AdWords DealsChapter 46 – Cancelling AdWordsFor a valuable experience, order your copy today.
This book provides step by step guidance to mastering Google Adwords. You shouldn’t have to break your wallet and pay a ridiculous amount of your hard earned money for other books that charge you too much.
Take a look at the Table of Contents below and you will see that this book stands out from the rest.Table of 1 – What Is Google AdWords?Chapter 2 – How Google AdWords WorksChapter 3 – Pros and Cons of Google AdWordsChapter 4 – Key Parts of a Google AdWords ListingChapter 5 – How to Sign Up and Set Up PaymentsChapter 6 – Adjusting Access LevelsChapter 7 – Linking AccountsChapter 8 – Choosing KeywordsChapter 9 – Keyword MatchesChapter 10 – Setting Up Ad GroupsChapter 11 – Types of Campaigns and Their GoalsChapter 12 – Starting a CampaignChapter 13 – Getting Your Ad Groups PreparedChapter 14 – Creating Your AdsChapter 15 – How to Write the Best AdsChapter 16 – Requirements of Your AdWords AdChapter 17 – Targeting Specific Geographic SpacesChapter 18 – Linking to Google MapsChapter 19 – Targeting Specific DemographicsChapter 20 – Creating AudiencesChapter 21 – Using the Keyword PlannerChapter 22 – Reviewing Your Landing PagesChapter 23 – Ad Preview and DiagnosisChapter 24 – Establishing Ad ExtensionsChapter 25 – Automatic Ad ExtensionsChapter 26 – Preparing a Call-Only Ad (and Using Forwarding Numbers)Chapter 27 – Bidding Options and How to Set ValuesChapter 28 – How Are the Order and Cost Determined?Chapter 29 – The Quality Score and How to Improve ItChapter 30 – Conversion TrackingChapter 31 – Policies for the Use of Keywords and Ad ContentChapter 32 – Copyright or Trademark AuthenticationChapter 33 – Using the Search NetworkChapter 34 – Using the Display NetworkChapter 35 – Running a Display CampaignChapter 36 – Running a Shopping CampaignChapter 37 – Creating a Video CampaignChapter 38 – Universal App CampaignChapter 39 – The Express PlatformChapter 40 – Working With SalesforceChapter 41 – Creating Automated RulesChapter 42 – Content ExclusionsChapter 43 – A/B TestingChapter 44 – Checking Analytics (and Linking Google Analytics)Chapter 45 – Finding Special AdWords DealsChapter 46 – Cancelling AdWordsFor a valuable experience, order your copy today.
324 pages, Kindle Edition
Published May 4, 2018
169 people are currently reading
66 people want to read
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Displaying 1 - 6 of 6 reviews
April 20, 2023
When I became fascinated with paid advertisement at my old job, I relied on books, skillshop certifications, YouTube and even Reddit to help teach me simple skills needed for this field.
This is a great beginner book for anyone wanting to learn more about Google Ads. I learned so much about the basic skills such as definitions, keyword research, creating effective copy, targeting, and more!
Even now with an expanded knowledge in this area, this is still a book I find myself looking back on. I couldn’t recommend a better book to ease yourself in when you’re starting out in this industry or just looking to gain some quick insight about Google Ads!
This is a great beginner book for anyone wanting to learn more about Google Ads. I learned so much about the basic skills such as definitions, keyword research, creating effective copy, targeting, and more!
Even now with an expanded knowledge in this area, this is still a book I find myself looking back on. I couldn’t recommend a better book to ease yourself in when you’re starting out in this industry or just looking to gain some quick insight about Google Ads!
July 9, 2020
The book is poorly written and poorly edited (if at all).
I am assuming this is a self-published book - as it lacks any sort of design. The text is quite large - assumably to fill out 300+ pages.
Bt the biggest issue is that the Book does not contain a single graphic, photo or illustration. I have NEVER seen a computer app reference book that doesn't help you by showing examples and screenshots.
It desperately needs to be rewritten and edited by a professional editor; designed by a competent visual designer and include illustrations before it could be considered useful in any way.
I am assuming this is a self-published book - as it lacks any sort of design. The text is quite large - assumably to fill out 300+ pages.
Bt the biggest issue is that the Book does not contain a single graphic, photo or illustration. I have NEVER seen a computer app reference book that doesn't help you by showing examples and screenshots.
It desperately needs to be rewritten and edited by a professional editor; designed by a competent visual designer and include illustrations before it could be considered useful in any way.
October 7, 2018
Good Resource for Beginners
A good read for the beginner to Google Ads and Analytics. Where many books of this type are very technical or get too advanced for the novice, this one takes you from zero to hero. If you’re new to the topic, or have limited experience, this book is good to have in the library.
A good read for the beginner to Google Ads and Analytics. Where many books of this type are very technical or get too advanced for the novice, this one takes you from zero to hero. If you’re new to the topic, or have limited experience, this book is good to have in the library.
May 10, 2018
Very helpful!
This book was extremely helpful and had a ton of great information. It basically answered any questions someone might have about Google adsense.
This book was extremely helpful and had a ton of great information. It basically answered any questions someone might have about Google adsense.
September 25, 2019
Good for beginners
This is great for beginners. If you're looking for something more advanced, this may not be for you. I'd recommend this if you have less than a years experience.
This is great for beginners. If you're looking for something more advanced, this may not be for you. I'd recommend this if you have less than a years experience.
February 21, 2020
Informational in an instruction manual way
A great reference guide. Very precise and detailed. A beginners guide to AdWords, May bore those who are more experienced.
A great reference guide. Very precise and detailed. A beginners guide to AdWords, May bore those who are more experienced.
Displaying 1 - 6 of 6 reviews