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Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses
Membership Growth Comes From Retention, Not From Getting New Members
My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster.
You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow.
Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I’d become a membership marketing expert I soon discovered it doesn’t matter how many new members you get if your members quit as fast as new members join.
I just got off the phone with a prospective client for the first time. His team is generating more than 10,000 new members a month. That’s awesome, a great effort and commendable result that’s getting his company featured in many subscription industry profiles. What isn’t getting featured is this same company is losing 9500 members each month. This means they spend 95% of all of their marketing efforts replacing members that quit. Twenty-seven days of each month are spent replacing canceled members. Their marketing department has thirty days of monthly expenses but delivers only three days of growth.
If you know of anyone that’s in this position, or if you are in this position, I’m revealing more than 25 years of membership growth experience in this new book called Retention Point, The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses.
When you get your hands on this book you'll • The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates. • Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit. • The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers. • How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business. • The single biggest misunderstanding subscription companies believe that kills membership growth. Plus a whole lot more, when you get Retention Point.
My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster.
You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow.
Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I’d become a membership marketing expert I soon discovered it doesn’t matter how many new members you get if your members quit as fast as new members join.
I just got off the phone with a prospective client for the first time. His team is generating more than 10,000 new members a month. That’s awesome, a great effort and commendable result that’s getting his company featured in many subscription industry profiles. What isn’t getting featured is this same company is losing 9500 members each month. This means they spend 95% of all of their marketing efforts replacing members that quit. Twenty-seven days of each month are spent replacing canceled members. Their marketing department has thirty days of monthly expenses but delivers only three days of growth.
If you know of anyone that’s in this position, or if you are in this position, I’m revealing more than 25 years of membership growth experience in this new book called Retention Point, The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses.
When you get your hands on this book you'll • The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates. • Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit. • The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers. • How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business. • The single biggest misunderstanding subscription companies believe that kills membership growth. Plus a whole lot more, when you get Retention Point.
- GenresBusinessNonfiction
162 pages, Kindle Edition
Published May 9, 2018
309 people are currently reading
393 people want to read
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Displaying 1 - 27 of 27 reviews
February 4, 2019
Some great ideas contained here for the subscription/member business model, such as:
Customers vs. members—receiving something valuable, not just anyone with a pulse and credit card.
Membership is a relationship. Relationship trumps message. Begins after you make the sale.
Before the sale, you worry about competition. After the sale, chief competition is the stakeholders that surround your member (spouse, C-Suite, Board, etc.)
Don’t talk about what you deliver, but what your members must believe to become your long-term members. Join for a quick win, stay because they share your belief system.
What must your members believe to become life time members?
Think of someone who goes to a church for first time. What makes them stay?
Men are infamous for avoiding commitment, so why choose this as a business model?
Too many position a library of resources, but when’s the last time you visited a library?
Deliver transformation, not information
You’ll never out Membership your churn rate. Recurring revenue growth comes from new member retention, not acquisition.
Short, and some good ideas relating to marketing, value communication, and retention. Bit of a sales pitch.
Customers vs. members—receiving something valuable, not just anyone with a pulse and credit card.
Membership is a relationship. Relationship trumps message. Begins after you make the sale.
Before the sale, you worry about competition. After the sale, chief competition is the stakeholders that surround your member (spouse, C-Suite, Board, etc.)
Don’t talk about what you deliver, but what your members must believe to become your long-term members. Join for a quick win, stay because they share your belief system.
What must your members believe to become life time members?
Think of someone who goes to a church for first time. What makes them stay?
Men are infamous for avoiding commitment, so why choose this as a business model?
Too many position a library of resources, but when’s the last time you visited a library?
Deliver transformation, not information
You’ll never out Membership your churn rate. Recurring revenue growth comes from new member retention, not acquisition.
Short, and some good ideas relating to marketing, value communication, and retention. Bit of a sales pitch.
March 11, 2019
I haven’t finished it.
This the 2nd time that I regret buying a book.
There is no substance . Only an endless sales pitch and chapters written as click bait.
“In the next hour you will know...”
“I will let you know how to keep your subscribers in the next 57 minutes...” (not actual quotes, just my take in the first 5 chapters.
This the 2nd time that I regret buying a book.
There is no substance . Only an endless sales pitch and chapters written as click bait.
“In the next hour you will know...”
“I will let you know how to keep your subscribers in the next 57 minutes...” (not actual quotes, just my take in the first 5 chapters.
November 25, 2019
Very basic
Very basic stuff no value added no clear data no good examples nothing more than a simple recipe like a home cook the author just wants to promote himself
Very basic stuff no value added no clear data no good examples nothing more than a simple recipe like a home cook the author just wants to promote himself
July 26, 2021
Quick read that leaves you thinking
Retention Point is a fast read. To believe the author, the whole book is written during a single international flight.
The premise here is it pays to focus on retention over member acquisition, and the book offers several case studies illustrating success in action.
I enjoyed the tips.
Retention Point is a fast read. To believe the author, the whole book is written during a single international flight.
The premise here is it pays to focus on retention over member acquisition, and the book offers several case studies illustrating success in action.
I enjoyed the tips.
May 19, 2020
Very basic stuff that can be found across multiples blogs if you do a Google search. It's all a large sales pitch by the author that leads to the last chapter where he offers his consultancy services... but then again what can you expect from a book that starts with "The Single Biggest Secret...."
December 11, 2022
Doesn’t translate
It reads as the author says; it was written in a plane probably a personal challenge to see if it could finished before landing.
It’s looks to be a brief listing of corporate newsletter success points that are mentioned as if you can simply start implementing it. However the author is speaking from his podium. He goes on to mention The Agora which is a multi-million dollar company that has a formula you not easily apply which he lays it out just to take up writing space. If you want to have a newsletter and you are not high up some corporate ladder with all the trimmings of such a platform to try to make sense of the author’s ramblings, this book does not translate.
It reads as the author says; it was written in a plane probably a personal challenge to see if it could finished before landing.
It’s looks to be a brief listing of corporate newsletter success points that are mentioned as if you can simply start implementing it. However the author is speaking from his podium. He goes on to mention The Agora which is a multi-million dollar company that has a formula you not easily apply which he lays it out just to take up writing space. If you want to have a newsletter and you are not high up some corporate ladder with all the trimmings of such a platform to try to make sense of the author’s ramblings, this book does not translate.
January 30, 2020
This book really opened my eyes about what is really important in owning a saas product.
The book does not give you a clear path on how to reach less churn rate, but talks about things to improve and to create.
By the end of the book, you will understand why you need an member on-ramp, but you won't have one. The most difficult process will start after reading; creating your own member on-ramp.
If you try to summarize the book, it is very difficult because there are constantly 2 big topics. On one side you have the 10 acceleration points and on the other hand you have the on-ramp.
Nevertheless, it 's a good read which I will certainly re-read (which I don't do a lot with books)
The book does not give you a clear path on how to reach less churn rate, but talks about things to improve and to create.
By the end of the book, you will understand why you need an member on-ramp, but you won't have one. The most difficult process will start after reading; creating your own member on-ramp.
If you try to summarize the book, it is very difficult because there are constantly 2 big topics. On one side you have the 10 acceleration points and on the other hand you have the on-ramp.
Nevertheless, it 's a good read which I will certainly re-read (which I don't do a lot with books)
August 31, 2025
Lots of quick actionable ideas that boil down to 1) attracting the right people
2) giving transformation not stuff
3) onboarding
etc. and a sales pitch at the end *eyeroll*
If you're just starting out in the membership space this is a good book for you, otherwise, meh.
also, cool story bro, you're on a 27 hour flight and you wrote this whole book during that time. Remind me why we need to know that and how it benefits us? it doesn't. It makes this feel like it should be a pamphlet and we should give you a pat on the back. *another eye roll*
Frankly it's stuff I need and can use but I was not overawed in any way
2) giving transformation not stuff
3) onboarding
etc. and a sales pitch at the end *eyeroll*
If you're just starting out in the membership space this is a good book for you, otherwise, meh.
also, cool story bro, you're on a 27 hour flight and you wrote this whole book during that time. Remind me why we need to know that and how it benefits us? it doesn't. It makes this feel like it should be a pamphlet and we should give you a pat on the back. *another eye roll*
Frankly it's stuff I need and can use but I was not overawed in any way
January 3, 2025
A lot of negative reviewers complain that this is a sales pitch. Like Alex Hormozi’s books, it was probably largely intended as a lead magnet. But like any good lead magnet, the content is great and left me itching for more content from Skrob.
Great, actionable insights on how to create a membership on-ramp that retains members. I got a lot out of it and would highly recommend this to any new membership marketer.
Great, actionable insights on how to create a membership on-ramp that retains members. I got a lot out of it and would highly recommend this to any new membership marketer.
November 17, 2022
The author does really love to tell you how much of a favour he is doing you by writing this book. And it is one of those books that I think is written as a sales pitch.
Saying that... there are some really solid ideas in here that I think will totally transform membership businesses and for that I've gotta give 5 stars.
Saying that... there are some really solid ideas in here that I think will totally transform membership businesses and for that I've gotta give 5 stars.
January 24, 2019
I don’t think Robert could have made it any clearer!
I learned some really great strategies to retain the clients we have... and I’ve been doing this 30+ years!
Thanks for simplifying your system!
I learned some really great strategies to retain the clients we have... and I’ve been doing this 30+ years!
Thanks for simplifying your system!
February 17, 2020
There are some very good ideas in here that you can apply no matter what kind of business you own or run. And it’s written in such a straight forward manner, that it’s easy to implement the key points.
September 30, 2021
Excellent
I’m running my second SaaS company, and wish I read this a long time ago. The author is spot on with the assessment of churn, on boarding and value. An exceptional book that will get added to my best reads list.
I’m running my second SaaS company, and wish I read this a long time ago. The author is spot on with the assessment of churn, on boarding and value. An exceptional book that will get added to my best reads list.
April 25, 2022
A fantastic opportunity to increase income
What a great read. I need to go back over it now but this has solved some issues I could not resolve. Thank you Robert Elton for taking the time to write this book.
What a great read. I need to go back over it now but this has solved some issues I could not resolve. Thank you Robert Elton for taking the time to write this book.
September 24, 2022
Packed with vital knowledge
STUDY THIS BOOK. It will make you rich! Thank you Mr. Skrob for your time, effort and dedication in writing it. The information contained in the pages of this book is worth gold.
STUDY THIS BOOK. It will make you rich! Thank you Mr. Skrob for your time, effort and dedication in writing it. The information contained in the pages of this book is worth gold.
March 6, 2023
This book offers insightful ideas that have challenged my perspective on subscription businesses. It has prompted me to explore ways to incorporate some of the suggestions into my own business. However, the book's content feels more geared towards a training manual for an online marketing course. The author's repeated references to writing the book on a flight detracts from the overall quality of the work, giving it a rushed and slightly unpolished feel. Despite this, the book still holds value for those seeking to improve their subscription business strategies.
March 29, 2024
Man do I appreciate a short and to the point business book filled with actionable steps that make sense. The reason I didn’t give 5 stars is because some parts did become repetitive. However, this book was a wealth of knowledge on retention for membership communities.
October 8, 2020
Blogwaffle.
October 30, 2020
All over the place with few sensible insights
The author starts with a really good premise but uses the chapters to stitch together something that comes across as a ramble.
The author starts with a really good premise but uses the chapters to stitch together something that comes across as a ramble.
December 10, 2020
Useful tips that can be applied right away
The whole book can be much shorter and straight to the points. Sometimes the author tends to talk too much.
The whole book can be much shorter and straight to the points. Sometimes the author tends to talk too much.
January 2, 2021
Not Enough Words to Describe Its Worth
If you are ready to truly change your mindset about memberships, renew your business and grow, this book is your you.
If you are ready to truly change your mindset about memberships, renew your business and grow, this book is your you.
January 5, 2021
Really clear, compelling book that I read within 2 days - and took tons of notes for. Applicable, great examples, written in a very helpful way.
Want to read
May 17, 2022my team retention
March 10, 2023
He definitely makes some very good points that apply to any membership company. His writing can be a bit "salesy" at times but the points he makes are great food for thought.
April 23, 2024
Basic advice, if you read it for free you might learn a thing or two, but don't pay for it.
The book is basically a one hour sales pitch with corny copywriting.
Think "I have the secret for endless prosperity for you & your family - for a one time payment of $9.99 it could be yours" type of messaging.
The whole premise is built on a cheesy stake : writing the book during a 27hour flight.
27 hours ?
There is not a single piece of concrete advice I've taken away from this book to enhance my membership program except "give them a quick win".
I would avoid this book entirely.
The book is basically a one hour sales pitch with corny copywriting.
Think "I have the secret for endless prosperity for you & your family - for a one time payment of $9.99 it could be yours" type of messaging.
The whole premise is built on a cheesy stake : writing the book during a 27hour flight.
27 hours ?
There is not a single piece of concrete advice I've taken away from this book to enhance my membership program except "give them a quick win".
I would avoid this book entirely.
January 5, 2025
It’s a ok guide , nice inputs but too generic overall
August 17, 2025
Starts out well, but then. is an expensive sales pitch.
some good points but a lack of how to or follow through...which is just what he argues is the wrong way to do business.
Worth 2.95 not 24.95.
some good points but a lack of how to or follow through...which is just what he argues is the wrong way to do business.
Worth 2.95 not 24.95.
Displaying 1 - 27 of 27 reviews