When Tribesmen Came Calling: Building an Enduring American Business in Pakistan

by S. Qaisar Shareef

S. Qaisar Shareef concluded in 2011 a career of nearly 30 years with Procter & Gamble, a major American multinational consumer products company. During his career he spent a dozen years living and working abroad as country manager in startup ventures in emerging markets in Pakistan and Ukraine. In When Tribesmen Came Calling, Qaisar narrates his experiences in successfully building American businesses overseas, sharing with the reader many learnings about how business success was achieved in these difficult markets in spite of the many barriers, and exploring the interplay among business, economics, culture and politics. While working to build his company’s business in Pakistan and Ukraine, he was witness to historic political events that continue to shape these countries to this day. He tells these stories in an engaging and informative way – as only an eyewitness can. Acclaim for When Tribesmen Came Calling - “A tale of hard work, ethical behavior in the face of great challenge, and, ultimately, a significant contribution to peace and wellbeing around the world.” - Cameron Munter, U.S. Ambassador to Pakistan 2010-2012 “A sober and informed perspective on what it takes to succeed in a challenged part of the world… that I believe readers will relish.” - John Pepper, retired Chairman and CEO, Procter & Gamble Company “Anyone with an interest in international business, emerging markets, and global affairs will be inspired by this book.” - Robert A. McDonald, 8th Secretary of the Department of Veterans Affairs, retired Chairman and CEO, Procter & Gamble “His narrative will grip you as he takes you behind the scenes on how a global company like Procter & Gamble entered and thrived in Pakistan. - Shuja Nawaz, founding director, South Asia Center, Atlantic Council, Washington D.C. “Qaisar Shareef is a witty, informed, and entertaining writer. I wish great success to this excellent book.” - Bapsi Sidhwa

Hardcover

Published January 1, 2017