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Gotowi na start. Jak sprawdzić pomysł na biznes, żeby nie stracić czasu i pieniędzy
Mgliste pomysły, niesprawdzone teorie, marzycielskie iluzje… Zanim zaczniesz wcielać je w życie, SPRAWDŹ, czy to zadziała.
Ta błyskotliwa książka pomoże ci upewnić się, że wszystko jest przygotowane do startu.
Odpowie na pytania:
- czy pomysł ma SZANSĘ na sukces?
- JAK działać w wybranej branży, aby nie stracić czasu i pieniędzy?
- czy to dobry pomysł DLA CIEBIE?
Pełna sprawdzonych porad, które od razu możesz zastosować do swojej sytuacji. Ćwiczenia, przykłady z życia, anegdoty z własnego doświadczenia autora, który wiele razy zaczynał od nowa zawodowe życie (z sukcesami!) – wszystko to pomoże ci spojrzeć krytycznie na swój pomysł i działać nie tylko odważnie, ale i rozsądnie.
Możesz myśleć o tej książce jak o podręczniku, po który sięgniesz, kiedy będziesz szukać uczciwych wskazówek, jak założyć i poprowadzić firmę, która będzie się wciąż rozwijać.
Krok po kroku sprawdzisz, czy jesteś gotowy do startu
Ta błyskotliwa książka pomoże ci upewnić się, że wszystko jest przygotowane do startu.
Odpowie na pytania:
- czy pomysł ma SZANSĘ na sukces?
- JAK działać w wybranej branży, aby nie stracić czasu i pieniędzy?
- czy to dobry pomysł DLA CIEBIE?
Pełna sprawdzonych porad, które od razu możesz zastosować do swojej sytuacji. Ćwiczenia, przykłady z życia, anegdoty z własnego doświadczenia autora, który wiele razy zaczynał od nowa zawodowe życie (z sukcesami!) – wszystko to pomoże ci spojrzeć krytycznie na swój pomysł i działać nie tylko odważnie, ale i rozsądnie.
Możesz myśleć o tej książce jak o podręczniku, po który sięgniesz, kiedy będziesz szukać uczciwych wskazówek, jak założyć i poprowadzić firmę, która będzie się wciąż rozwijać.
Krok po kroku sprawdzisz, czy jesteś gotowy do startu
342 pages, Hardcover
First published January 31, 2016
1337 people are currently reading
4162 people want to read
About the author
Pat Flynn
4 books625 followersPat Flynn is a father, husband, and lifelong learner from San Diego who has built a reputation as one of the most influential voices in digital entrepreneurship. Through his diverse portfolio of businesses, award-winning podcasts, newsletters, YouTube channels, and thriving online communities, Pat reaches and inspires millions of people each month.
He is the founder of SPI, an online community for digital entrepreneurs, co-inventor of the SwitchPod, and host of the Deep Pocket Monster YouTube channel as well as founder of Card Party, a large-scale live event for the community of Pokémon collectors. Pat also serves as an advisor to dozens of companies and is a sought-after keynote speaker. In his free time, he enjoys fishing, collecting Pokémon cards, and rewatching the Back to the Future trilogy.
He is the founder of SPI, an online community for digital entrepreneurs, co-inventor of the SwitchPod, and host of the Deep Pocket Monster YouTube channel as well as founder of Card Party, a large-scale live event for the community of Pokémon collectors. Pat also serves as an advisor to dozens of companies and is a sought-after keynote speaker. In his free time, he enjoys fishing, collecting Pokémon cards, and rewatching the Back to the Future trilogy.
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Displaying 1 - 30 of 203 reviews
November 5, 2016
Back a couple of years ago, when I was first learning about the subject of "passive income" (that is, products you set up only once and then keep making money on into the future without further effort, like ebooks or apps), one of the first things I learned about the subject is that there are a whole lot of scam artists involved in the passive-income racket, running essentially pyramid schemes that sell you books about how to get rich doing passive income, that essentially say, "Write a book about passive income then sell it to a bunch of suckers like yourself." One of the few people who legitimately impressed me, though, was Pat Flynn, who keeps the BS in his writing down to an absolute minimum, is always honest with his audience about how much work is involved with these subjects and what a realistic revenue cap might be, and who produces a funny, candid weekly podcast devoted exclusively to profiling other people who have set up successful passive-income careers of their own.
So, flash-forward a couple of years, to me now being a software developer myself, and having an Amazon Prime account which just launched its new "Prime Reading" service; and one of the first books they featured in the Prime Reading program was this one, Flynn's nearly 400-page guide to determining whether that brilliant idea that popped into your head last week that you think might make you a million bucks actually is worth pursuing, which I read for no other reason than that it was free to me and instantly available on my Kindle. And I have to say, this is a smart, smart book, which very methodically walks you through the various steps that a professional product manager at a startup might also go through when trying to determine whether it's worth the company's time to launch a new idea the CEO just came up with; but here those steps are broken down into actions very manageable to a lone unemployed person, suggesting a series of more realistic alternatives when the expensive and resource-consuming options of a fully funded startup aren't at your disposal. Can't afford focus groups? Try soliciting opinions at online discussion forums. Can't afford to hire a market researcher? Try tracking various Google AdSense keywords and see how often they pop up in your online searches. Can't afford a fancy industry conference? There's probably already a thousand podcast episodes at iTunes that will impart the same information, completely for free.
That's what I really like about Flynn the most, is that unlike so many of these "entrepreneur coaches," he's not in it primarily to sell a bunch of expensive stuff and then make his money off the affiliate kickback; and that allows him to offer a lot of really meaty, useful advice that both makes sense and delivers results, made even better by his obsessive desire to do as much of it as possible through completely free channels. As someone who's been studying product management and the software development process for about a year now, I can say that all the advice in this book matches up nicely with the stuff I've been learning in my classes; and this book comes strongly recommended to anyone out there sitting on a "wouldn't it be great if I..." idea and wants a clear, unbiased look at whether it's really worth all the time and effort to see that idea through to completion.
So, flash-forward a couple of years, to me now being a software developer myself, and having an Amazon Prime account which just launched its new "Prime Reading" service; and one of the first books they featured in the Prime Reading program was this one, Flynn's nearly 400-page guide to determining whether that brilliant idea that popped into your head last week that you think might make you a million bucks actually is worth pursuing, which I read for no other reason than that it was free to me and instantly available on my Kindle. And I have to say, this is a smart, smart book, which very methodically walks you through the various steps that a professional product manager at a startup might also go through when trying to determine whether it's worth the company's time to launch a new idea the CEO just came up with; but here those steps are broken down into actions very manageable to a lone unemployed person, suggesting a series of more realistic alternatives when the expensive and resource-consuming options of a fully funded startup aren't at your disposal. Can't afford focus groups? Try soliciting opinions at online discussion forums. Can't afford to hire a market researcher? Try tracking various Google AdSense keywords and see how often they pop up in your online searches. Can't afford a fancy industry conference? There's probably already a thousand podcast episodes at iTunes that will impart the same information, completely for free.
That's what I really like about Flynn the most, is that unlike so many of these "entrepreneur coaches," he's not in it primarily to sell a bunch of expensive stuff and then make his money off the affiliate kickback; and that allows him to offer a lot of really meaty, useful advice that both makes sense and delivers results, made even better by his obsessive desire to do as much of it as possible through completely free channels. As someone who's been studying product management and the software development process for about a year now, I can say that all the advice in this book matches up nicely with the stuff I've been learning in my classes; and this book comes strongly recommended to anyone out there sitting on a "wouldn't it be great if I..." idea and wants a clear, unbiased look at whether it's really worth all the time and effort to see that idea through to completion.
May 11, 2016
While the content in this book was not all together new for myself specifically, there is a decent framework for working through a new product idea. The author starts from a product first point of view, which he explains is reasonable given that he is trying to help an entrepreneur determine whether the product that they have inside of them which is bursting to get out is something (or some variant thereof) is worthwhile to take to the market. This stands in contrast to the model of starting with the customer and working backward.
The author gives a detailed plan for how to move through the ideation to development to launch. If you are an inexperienced entrepreneur, have not had formal business school training, or have not worked for several years in a smaller company, this is a good starting point for working through your idea without feeling like you are being told to go try 100 different things, but you are not sure which one will work, and neither is the author. The inclusion of the case studies at the end of the book was unexpected and appreciated.
The author gives a detailed plan for how to move through the ideation to development to launch. If you are an inexperienced entrepreneur, have not had formal business school training, or have not worked for several years in a smaller company, this is a good starting point for working through your idea without feeling like you are being told to go try 100 different things, but you are not sure which one will work, and neither is the author. The inclusion of the case studies at the end of the book was unexpected and appreciated.
April 14, 2016
Brilliant book!
If you have a business idea and you are wondering if it will work or not then this is the book for you. I have been a listener of Pat's podcast (Smart Passive Income) for many years now and I felt compelled to read this book, even though I have no new business launches coming up in the near future.
He is very clever in the way he presents. There is a real mix of stories, acronyms, other book references, homework to do and lots of actionable steps that all make complete sense. It made me realise why some projects in the past have failed, and why others have succeeded.
I listened to the audio version (recommended as you get loads of bonus stuff as he often goes "off script"), and the extra "Ask Pat" type questions at the end are really interesting. I have never seen an author do this before and it made for really good reading.
However, if I did have an idea that I wanted to work through, then I would certainly be buying the paperback version so that I can highlight pages that are relevant to me.
Well done Pat, your hard work has paid off!
If you have a business idea and you are wondering if it will work or not then this is the book for you. I have been a listener of Pat's podcast (Smart Passive Income) for many years now and I felt compelled to read this book, even though I have no new business launches coming up in the near future.
He is very clever in the way he presents. There is a real mix of stories, acronyms, other book references, homework to do and lots of actionable steps that all make complete sense. It made me realise why some projects in the past have failed, and why others have succeeded.
I listened to the audio version (recommended as you get loads of bonus stuff as he often goes "off script"), and the extra "Ask Pat" type questions at the end are really interesting. I have never seen an author do this before and it made for really good reading.
However, if I did have an idea that I wanted to work through, then I would certainly be buying the paperback version so that I can highlight pages that are relevant to me.
Well done Pat, your hard work has paid off!
December 7, 2016
In "Will it fly?" Pat Flynn goes over what it takes to figure out whether a business idea has a chance to "fly" or not.
It's a mix of ideas taken from The 4-Hour Workweek, The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company and other recent business books that are popular with lifestyle business owners. In this regard, the book does not bring much new to the table.
What it does have going for it is:
* great stories to illustrate points, especially in the first half of the book
* a good condensed methodology to validate an idea
It's a mix of ideas taken from The 4-Hour Workweek, The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company and other recent business books that are popular with lifestyle business owners. In this regard, the book does not bring much new to the table.
What it does have going for it is:
* great stories to illustrate points, especially in the first half of the book
* a good condensed methodology to validate an idea
December 28, 2020
This is a practical book that offers a step-by-step approach to assessing and validating a business idea through a series of "pre-flight" tests. If you have a business idea, the book aims to help you shape this idea to improve its chances of success.
The book is divided into 5 parts. In part 1, you test whether your idea fits with your goals and aligns with what you want for your future. You will build a chronological roadmap of your past work experience to learn about your strengths and weaknesses and find out what kind of work you'd like to do. In part 2, you perform a mind mapping exercise to clearly define, communicate, and pitch your idea. In part 3, you assess the market by creating a "market map" and understand your potential customers by creating a "customer P.L.A.N." (Problems, Language, Anecdotes, and Needs). In part 4 you will learn strategies to validate your idea, such as crowdfunding, pre-orders, the Derek Halpern strategy, etc. This part finishes with 5 case studies that put validation into action. Part 5 is a short section that focuses on insights to move forward. At the end of the book, the author lists several resources for starting a business, but unfortunately, there’s no index.
The book is light, easy to read, and the writing is entertaining, though sometimes long-winded. There are a lot of practical exercises, some of which are thought experiments and some will teach you how to research your target market and customers (mostly online). As you will need to write things down, the author provides worksheets and templates that are accessible through the book’s free online companion course (which I didn't do).
Overall, the book gives a simple and practical foundation for assessing a potential business idea (but doesn’t delve into the financial aspects). If you have an idea but no prior business education or experience, this book would be a good start to determine whether your idea could “fly”.
The book is divided into 5 parts. In part 1, you test whether your idea fits with your goals and aligns with what you want for your future. You will build a chronological roadmap of your past work experience to learn about your strengths and weaknesses and find out what kind of work you'd like to do. In part 2, you perform a mind mapping exercise to clearly define, communicate, and pitch your idea. In part 3, you assess the market by creating a "market map" and understand your potential customers by creating a "customer P.L.A.N." (Problems, Language, Anecdotes, and Needs). In part 4 you will learn strategies to validate your idea, such as crowdfunding, pre-orders, the Derek Halpern strategy, etc. This part finishes with 5 case studies that put validation into action. Part 5 is a short section that focuses on insights to move forward. At the end of the book, the author lists several resources for starting a business, but unfortunately, there’s no index.
The book is light, easy to read, and the writing is entertaining, though sometimes long-winded. There are a lot of practical exercises, some of which are thought experiments and some will teach you how to research your target market and customers (mostly online). As you will need to write things down, the author provides worksheets and templates that are accessible through the book’s free online companion course (which I didn't do).
Overall, the book gives a simple and practical foundation for assessing a potential business idea (but doesn’t delve into the financial aspects). If you have an idea but no prior business education or experience, this book would be a good start to determine whether your idea could “fly”.
May 5, 2016
I'm a big fan of Pat Flynn. He's one of the few internet studs that actually seems to care about his followers and fans.
This book isn't at all what I expected. I was actually expecting very high level general ideas. I figured at least getting Pat's opinion would add to my arsenal of business start up ideas, tips and tricks.
Unfortunately, if you want to really get value from this book, you have to put effort in. You actually have to do work. That being said, this is one of the few books that will actually give you actionable steps and motivate you to take those steps. The good news? These steps work.
The downside of humans is we don't always want to work. We want to get rich quick and cut corners. This is a perfect blend of working smarter not harder, but also based on reality. It takes work to go through the steps.
BUT, with Pat's method, you have peace of mind knowing it will work if you can find the courage and momentum to apply what he's teaching. This book will give you step by step instructions for how to launch a business that you can be passionate about AND make money. Enjoy! (Then apply).
This book isn't at all what I expected. I was actually expecting very high level general ideas. I figured at least getting Pat's opinion would add to my arsenal of business start up ideas, tips and tricks.
Unfortunately, if you want to really get value from this book, you have to put effort in. You actually have to do work. That being said, this is one of the few books that will actually give you actionable steps and motivate you to take those steps. The good news? These steps work.
The downside of humans is we don't always want to work. We want to get rich quick and cut corners. This is a perfect blend of working smarter not harder, but also based on reality. It takes work to go through the steps.
BUT, with Pat's method, you have peace of mind knowing it will work if you can find the courage and momentum to apply what he's teaching. This book will give you step by step instructions for how to launch a business that you can be passionate about AND make money. Enjoy! (Then apply).
December 29, 2017
This book claims to teach its readers the power of discrimination between good and bad business ideas.
Ironically, however, 50% of it just advances the contemporary bullshit myth that wealth and success can be achieved without actually producing anything, but merely by moving, re-branding, re-wrapping, and re-selling cheaply-produced items taken from someone else.
Obviously, this is a terrible economic philosophy. No amount of hustling and marketing is going to make buildings, food, clothes, smart phones, computer chips, or automobiles materialize from thin air. Someone ultimately has to make those things from scratch.
If you produce nothing (whether material or intellectual), then you are forced to spend your lifetime working in the service of those who do produce the things you want to own.
Ironically, however, 50% of it just advances the contemporary bullshit myth that wealth and success can be achieved without actually producing anything, but merely by moving, re-branding, re-wrapping, and re-selling cheaply-produced items taken from someone else.
Obviously, this is a terrible economic philosophy. No amount of hustling and marketing is going to make buildings, food, clothes, smart phones, computer chips, or automobiles materialize from thin air. Someone ultimately has to make those things from scratch.
If you produce nothing (whether material or intellectual), then you are forced to spend your lifetime working in the service of those who do produce the things you want to own.
December 12, 2017
It's a book with a lot of todos. If you 're starting something or you want to start this is a book before doing it to learn how to validate. It's a book to explore for your life even. Isn't your life a journey where starts new everyday? Read it. It's worth it. Ps: the tempo goes down a little bit at the end but still read it
July 14, 2020
Provides a simple and actionable framework on how to validate an existing idea and most importantly make sure it fits with who you are as a person, as an entrepreneur and what your life's vision is. I'd reccommend to entrepreneurs approaching the launch of a new company. There are quite a few useful insights and some practical hints.
March 24, 2022
Muchas ideas valiosas para construir un negocio existen en este libro.
Resalto tres:
1. Emprender está relacionado con tu historia de vida, tanto por tus talentos como por tus sueños.
2. Ninguna idea tiene un valor hasta que se ejecuta.
3. Aplica el PLAN en el cliente. Problemas, Lenguaje, Anécdotas y Necesidades
Resalto tres:
1. Emprender está relacionado con tu historia de vida, tanto por tus talentos como por tus sueños.
2. Ninguna idea tiene un valor hasta que se ejecuta.
3. Aplica el PLAN en el cliente. Problemas, Lenguaje, Anécdotas y Necesidades
June 9, 2022
Great strait forward book!
May 24, 2020
Pat is one of my fav authors, podcaster, and virtual mentor.
Thanks. Pat.
Thanks. Pat.
August 26, 2024
Loved the first half of the book, the second half didn't have as many insights or useful exercises.
January 9, 2021
"Great entrepreneurs test and validate one solution for one problem at a time."
February 23, 2019
I would avoid the audiobook as this is a highly hands on book, you should aim to follow as a course instead of just listening. However if you are familiar with business creating and want to update Yousef or get some new digital tips and hints go for it. Fantastic book, highly precise and topics extremely well organised o a coherent sequence of events with tons of practical applications
January 15, 2016
I've known Pat Flynn for over 5 years and I expect that anything he publishes will have excellent, quality content. After reading Will It Fly, my expectation was not only met but exceeded. It's excellent, filled with quality content. Not only does Pat break down each step of planning your next business idea, but he forces you to think whether the business fits your lifestyle. He walks you through with actionable steps to help you analyze your idea and ultimately to put it through a litmus test to see if your idea will really fly. Pat is super thorough in taking you from start to finish. To top it off, he not only shows you how he's used these methods himself, but he provides a full chapter on case studies. When I first stumbled upon Pat's site, several years ago, Pat gave me the gift of hope because he showed me how I could earn a living on the basis of passive income. After reading this book, I experienced those same feelings of hope because as an entrepreneur the possibilities are endless. Do yourself a favor and grab this book. You WON'T be sorry.
September 4, 2020
Sehr gute, hilfreiche und fundierte Tipps, um ein Online-Business aufzubauen. Pat Flynns Buch enthält sowohl zahlreiche Strategie- als auch Praxisübungen, was doch recht selten ist (meistens bekommt man entweder das eine oder das andere).
In seinem Blog & Podcast Smart Passive Income gibt es außerdem viele weitere Tipps und Infos kostenlos. Eine echte Fundgrube des Wissens!
In seinem Blog & Podcast Smart Passive Income gibt es außerdem viele weitere Tipps und Infos kostenlos. Eine echte Fundgrube des Wissens!
March 23, 2022
This is an essential for anyone ready to validate their business ideas. The process will save you so much time, bring clarity, build fans and so much more. Get out some paper, be prepared to take some mental notes, highlight your favorite passages, because you are going to use this book over and over. Honestly, it should be used as a text book for all business educators.
I will use this book, and the tools within it, for the rest of my life. I am so Grateful to Pat Flynn for the classy way he was able to break everything down into step by step.
PS
Do the Audible version with the physical book and the online course to get the most out of this.
Then, go back, and do it again! You will find more and more information each time you progress onto the next step.
I will use this book, and the tools within it, for the rest of my life. I am so Grateful to Pat Flynn for the classy way he was able to break everything down into step by step.
PS
Do the Audible version with the physical book and the online course to get the most out of this.
Then, go back, and do it again! You will find more and more information each time you progress onto the next step.
January 21, 2016
This book was fantastic! I read this book in just a few sittings (I have newborn twins so it's not as easy to sit and read for long stretches of time like I used to). Pat uses simple exercises, that he does with you, to really help you determine if your idea will "Fly" in the marketplace. These exercises have really given me a lot of clarity on what I plan to do this year. Thanks Pat for the great resource. If you are a person that already has a business or thinking about starting a business, I highly recommend this book! Happy reading!
March 26, 2017
I found this book to be super helpful. I love Pat's down to earth style and use of stories throughout the book. The exercises and free course that goes along with the book helped me to take action.
I appreciated how that started with defining a bigger picture vision of how I want my life to be in five years and how to develop a business around that.
I'm feeling inspired to let my new idea fly!
I appreciated how that started with defining a bigger picture vision of how I want my life to be in five years and how to develop a business around that.
I'm feeling inspired to let my new idea fly!
May 3, 2019
The only good book I've seen on business validation, but unfortunately I think this book runs counter to my current vision of the best way to launch a business. If you feel that you need a book on how to do market research, then this is the best book for you. However, if you are honest with yourself and you are using market research as an excuse to avoid talking to people and having them laugh at you, read The Lean Startup instead.
April 4, 2023
So- I didn’t actually read this book but I couldn’t find the fan fiction (wasting your time) so I chose a book which I’m regretting to say I will probs never read, the fic tho was very sweet, cool idea and I loved the writing of tommys character, very emotional for me and yeah I’m sad I won’t be able to tell the author that but this will remind me at least
May 29, 2021
O carte pe care fiecare antreprenor la inceput de drum trebuie sa o parcurga inainte de a lansa afaceri plecand de la idei gandite pe jumatate. Fa-ti planul de zbor inainte de a decola. Joel Baker spune: ”viteza este utilă doar dacă alergi in directia bună”.
January 12, 2022
It's an amazing book for every entrepreneur or who want pursue entrepreneurial life. Simply explained everything about how to start a business and how to validate your idea, get to know about target market and customer, etc. This book also comes with a free course.
May 29, 2016
Great book for any entrepreneur to read to make sure their good ideas can actually be profitable and worth the time and money needed to "make it fly."
November 22, 2016
Good and inspiring
I learned quite a bit from this book. Personal experience always inspire. But I couldn't completely relate to author's experience.
I learned quite a bit from this book. Personal experience always inspire. But I couldn't completely relate to author's experience.
January 18, 2017
Requires active reading to get the full benefit. Will probably be better as a MOOC.
December 1, 2021
Fun book. I definitely recommend this book to anyone interested in Entrepreneurship. Pat has a lot ot teach.
August 15, 2023
Some things make sense and could be very useful to assess if a business could work but maybe too superficial.
April 16, 2024
My biggest takeaway from this book: you should build a company that fulfills your lifestyle goals.
If you build a company that you don't enjoy working for it will be very hard to don't give up when things get hard.
Part 1 is focused on testing your Founder-Problem/Company Fit, and provides 3 frameworks for that:
- The Airport Test - describe your life 5 years from now (assuming you built the company) to an old friend you met at the airport: does that sound appealing?
- The History Test - review your past jobs/experiences, and identify which ones you enjoyed the most
- The Shark Bait Test - imagine you are at Shark Tank and Mr Wonderful asks: "I can hire someone to do what you do. Why should go with you? What makes you special?" (what's your unfair advantage)
It's not the first book where I read about:
- company needs to solve a problem people have
- ways to validate that quickly through talking to potential users, or selling product before it's built
"Vision without action is a daydream. Action without vision is a nightmare."
Idea validation framework:
1. Brainstorm potential ideas
2. Summarize them in 1-pager -> 1-paragraph -> 1 sentence for each
3. Run it by people: 3-10 people (who might be interested in using your potential product)
4. Identify market for your product:
- Places: Where Your Customers Hang Out (blogs, fb groups, IG, X, subreddits, slack channels, LinkedIn groups)
- People: Influencers, Entrepreneurs, Etc (find top X profiles)
- Products: Products, Services, And Books That Exist In Your Niche (Google Search them!)
5. Pitch the product, and collect feedback (use survey: Typeform/Google forms): people's questions, indicated needs, complaints. PLAN Frameowrk: Problems, Language, Anecdotes, Needs
6. Collect feedbacks in spreadsheet and add solutions/ways to address it.
Product validation framework:
1. Narrow down the problem you are solving
2. Find narrow audience (10 people, then scale to 100, and 1000: https://kk.org/thetechnium/1000-true-...)
3. Present product
4. Ask them to buy it ("Intuition and experience are poor predictors of which products and businesses will be profitable")
Good book summaries:
- https://auresnotes.com/summary-will-i...
- https://joelbriandelacruz.medium.com/...
- https://growthabit.com/business-finan...
Chapter by chapter summary: https://quickread.com/book-summary/wi...
If you build a company that you don't enjoy working for it will be very hard to don't give up when things get hard.
Part 1 is focused on testing your Founder-Problem/Company Fit, and provides 3 frameworks for that:
- The Airport Test - describe your life 5 years from now (assuming you built the company) to an old friend you met at the airport: does that sound appealing?
- The History Test - review your past jobs/experiences, and identify which ones you enjoyed the most
- The Shark Bait Test - imagine you are at Shark Tank and Mr Wonderful asks: "I can hire someone to do what you do. Why should go with you? What makes you special?" (what's your unfair advantage)
It's not the first book where I read about:
- company needs to solve a problem people have
- ways to validate that quickly through talking to potential users, or selling product before it's built
"Vision without action is a daydream. Action without vision is a nightmare."
Idea validation framework:
1. Brainstorm potential ideas
2. Summarize them in 1-pager -> 1-paragraph -> 1 sentence for each
3. Run it by people: 3-10 people (who might be interested in using your potential product)
4. Identify market for your product:
- Places: Where Your Customers Hang Out (blogs, fb groups, IG, X, subreddits, slack channels, LinkedIn groups)
- People: Influencers, Entrepreneurs, Etc (find top X profiles)
- Products: Products, Services, And Books That Exist In Your Niche (Google Search them!)
5. Pitch the product, and collect feedback (use survey: Typeform/Google forms): people's questions, indicated needs, complaints. PLAN Frameowrk: Problems, Language, Anecdotes, Needs
6. Collect feedbacks in spreadsheet and add solutions/ways to address it.
Product validation framework:
1. Narrow down the problem you are solving
2. Find narrow audience (10 people, then scale to 100, and 1000: https://kk.org/thetechnium/1000-true-...)
3. Present product
4. Ask them to buy it ("Intuition and experience are poor predictors of which products and businesses will be profitable")
Good book summaries:
- https://auresnotes.com/summary-will-i...
- https://joelbriandelacruz.medium.com/...
- https://growthabit.com/business-finan...
Chapter by chapter summary: https://quickread.com/book-summary/wi...
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