What do you think?
Rate this book


386 pages, Hardcover
First published February 5, 2019
Earlier that week, when he was explaining that Maximilian Everard controlled more than a fifth of the votes in the state via his sway over his white friends who in turn held sway over the Negro tenants farming their land, Paul Johnson had warned Montgomery about the evening they were going to spend at Bluest Heaven, noting, “Those boys there will be true Delta.” Monty had understood the phrase to refer to any white plantation owner from the “Valley of the Lower Mississippi” who was socially entitled, financially comfortable and, as if Zeno had devised a paradox concerning Kentucky bourbon, perpetually fixed halfway between sober and drunk. He knew those weren’t the only paradoxes of their breed. True Deltans were also, simultaneously, ostentatious and genteel, careful of debt but careless with risk, patrician planters and rugged frontiersmen, as hedonisticly liberal as they were politically conservative—the most Mississippian of Mississippians. In the main parlor, a semicircular room with ceilings eighteen feet high and alcoves built into the walls to exhibit marble statuary, Monty was introduced to a group of men who made him realize he’d barely understood the half of it.American Pop follows a century, or so, of America through the experiences of the Forster family, from the arrival of paterfamilias, Tewksbury, a doctor transformed by immigration into a pharmacist, to Houghton, his ambitious, hard-working son, the one who came up with the formula for what would become the best-selling carbonated drink in the nation, to his children, Montgomery, the politician with a secret, Lance, very bright, but with a talent for self-doubt and destruction, Ramsey, Lance’s twin, with secrets of her own, one of which will kill her, and Harold, the innocent of the crew, possessed of a sweet nature, and a deficit of understanding. And then there is the generation after them, with complications and challenges aplenty.

The South has, to put it lightly, a fraught past, with slavery and the Civil War and, more recently, racism, misogyny, homophobia, and anti-intellectualism. We have a perpetual BOGO sale on social issues. In American Pop, I tried to grapple with those issues, not only as they relate to the South, but also as they relate to the country as a whole. There’s a reason I didn’t title the novel Southern Pop. The South’s problems are also America’s problems, and that’s never been clearer than it is in our current political situation. - from The Millions interviewAn early cross-racial allegiance seemed a bit of a stretch to my 21st century eyes, but I could see it in an earlier age, in a way like the butler, Stevens’, dedication to Lord Darlington in The Remains of the Day. Romantic elements cross racial boundaries, some in a dark way, another in a more hopeful vein. There is a delicious scene in which a black driver offers his VIP passenger a vision of how black people see the reality the uppers create. And, as one would expect, there will be some coffee in the cream.
Decades later, over drinks at The Brook one evening, William K. Vanderbilt II would jokingly ask, “What gave you the nerve to even try to land a Teague?” to which Houghton answered that it was the same thing that let their ancestors think about leaving the old country, the same thing that helped those first settlers wrest farmland from the wilderness, the same thing giving their waiter that look of defiance tempered with envy, but on August 6, 1890, the smell of honeysuckle flowers in the air and the taste of apple pulp on his lips, the most profundity Houghton could muster while kissing Annabelle was the thought, Thank God this happened sometime before I die.The book opens with a quote from Nathaniel Hawthorne:
Families are always rising and falling in America. But, I believe, we ought to examine more closely the how and why of it, which in the end revolves around life and how you live it.When you cover a century of America you had better populate it with interesting characters or it might read like a history book. This American century begins in the 1870s and concludes in 1986. Tewksbury, who begins the family’s ascent, is a joyful character, not at all put out by being denied his profession in the New World. He finds another way, starting a pharmacy. His son, Houghton, as a young man, may put you in mind of George Bailey from It’s a Wonderful Life, a good-natured soul, with purpose, focus, and a work ethic most of us can only marvel at. It is no wonder he provides the rocket fuel for the Forsters’ ascent, becoming the scion of PanCola, our stand-in for Coke.
Soda has always seemed to me such an American drink. It is to this country what wine is to France, tea to England, beer to Germany, or toilet water to misbehaving dogs. Soda is especially pervasive in the South, where I’m from and the region I love exploring, scrutinizing, praising, and criticizing in my work. As Nancy Lemann wrote in the sublime Lives of the Saints, “Southerners need carbonation.” Soda, I figured, would enable me to wed the national and the regional, America and the South, and examine the relationship between them. - from The Millions interviewThe failings of some of those who come after Houghton offer us a view of familial as well as corporate descent. There are costs to being rich, to being born into a family that rules a commercial empire, that is mentioned in the same breath as Hearsts and Rockefellers. There are expectations, and things that are not allowed, along with the means to erase evidence of dark deeds or errors, all existing within a world that proclaims its righteousness while often indulging in private excess.
My first conception of the book was for it to be the opposite of Capote‘s “nonfiction novel” In Cold Blood. I wanted American Pop to be fictional nonfiction. To achieve that effect, I used certain techniques of nonfiction, such as source citations, quotes from interviews, and the use of specific dates and times, similar to what Michael Chabon did in The Amazing Adventures of Kavalier & Clay and Susanna Clarke in Jonathan Strange & Mr. Norrell. – from The Millions interviewIt is a story about story-telling, personal and global, and how our sense of who we are, our nostalgia, our supposedly shared values and history, constitute a concoction that, while it may have a foundation in the pure water of reality, of this-then-that, is flavored by the secret ingredients of lies, half-lies, and incomplete truths, with a splash of wickedness, and the effervescence of the truly marvelous. One of the first great books of 2019, it might be better to think of American Pop as American BOOM! Can I get another bottle please?
On his way back downstairs, Robert passed a rare photograph from 1910’s notorious “PanCola Summit,” a weeklong motivational sales meeting. The photo featured hundreds of Panhandlers crowded in front of a platform. According to the expose “The Church of Pan, or the Cult of Pan?” written by a British reporter who infiltrated the event, it was less of a pep rally and more of an indoctrination, creating mindless automatons whose only goal in life was to sell sugar water. “This wasn’t the country I’d envisioned,” began the expose, if Robert remembered correctly. “It was the South, a country within a country. But which was more real, the exterior one or the interior, the body or the soul?”