Going

by Craig Frazier

Let’s get going! Join one truly charming little bear who’s going everywhere! To school, to space, or to sleep, this bear’s always on the go. This sweet, humorous, and rhythmic read-aloud with adorable artwork is sure to appeal to the littlest board book reader who is just learning what it is to be on the go. Going and its companion book  Sitting make the perfect bold and colorful board book collection for little ones on the move. For fans of classics like Miffy and Little One , and authors like Byron Barton and Donald Crews. Going fast. Going slow. Going to the beach. Going to a birthday party. Going to sleep. “Energy, humor, and flawless design… Definitely worth getting.” – Kirkus Reviews (starred review) for Sitting

Genres: Picture Books, Childrens, Storytime

32 pages, Board Book

Published February 5, 2019

About the author

Craig Frazier is an illustrating designer who has enjoyed a distinguished career since 1978. He opened his doors as Frazier Design in 1980 and built a practice designing corporate communication, annual reports and advertising. In 1996, he scaled down the design side of his practice to concentrate on illustration (and a few special design projects). Within two years he had developed one of the most distinct and recognized illustration styles in the country. Wit, irony, and simplicity have become the currency of the Frazier style.


He is a frequent contributor to the NY Times and business publications like Time Magazine, Fortune, Bloomberg Business Week, Harvard Business Review, and The Wall Street Journal to name a few. Amongst his corporate clients are Adobe, American Express, Boeing, Chevrolet, Deloitte, MasterCard, Navigant, The Royal Mail, U.S. Postal Service, and United Airlines. Craig has created seven postage stamps including the 2006 Love stamp and the 2010/11 commemorative Scouting stamps.


Craig has published a 176-page monograph titled The Illustrated Voice, (Graphis Press, 2003.) He is also the author and illustrator of several children’s books.

Reviews

[Emily · Rating 3 out of 5]

Not quite as cute as Frazier's companion board book Sitting, but still very cute.

I think the thing that keeps these books from being truly great is that most of the actions depicted in them cannot be performed independently by the target audience. Babies and toddlers might go fishing or to grandma and grandpa's house (or to school?), but not with such assured autonomy as bear does in Going. Similarly, in Sitting, bear sits alone on the potty, which is aspirational for sure, but also on the park bench and in the pool. And so bear is not Everybaby, is not really a stand-in for the young pre-reader.

Nevertheless, I really adore the simplicity of design, the bold colors and sleek text, the economy of words, and, especially, the deadpan bear. Also I just love that someone made books about all the ways to sit and to ambulate. Baby books are the best!

[Laurie · Rating 5 out of 5]

Peter loved this book. He could read it by himself, which was very cool. Would be perfect for one year olds.