B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

by Paul Hague, Paul N Hague (Contributor)

Understand all areas of creating an exceptional customer experience that is bespoke to the B2B realm, with this practical and essential guide to the process.

248 pages, ebook

Published June 3, 2018

About the author

https://www.b2bframeworks.com/
https://www.b2bcustomerexperience.co.uk/

Reviews

[Helen · Rating 3 out of 5]

The book is ok if you want to read a bit about CX for B2B but don’t expect to much practical advice. It was my mistake as I was looking for really hands-on experience cases.
The questions at the end of each chapter are very cool and I’ll use it for sure.

[Edward Atkinson · Rating 3 out of 5]

Average book. I’ve read a fair few cx books before and didn’t feel I learned much extra from this one. I’d say it’s best for people new to cx. It quotes Wikipedia and references a mumsnet discussion which didn’t reassure me about the authors wisdom.